A BRAND CALLED YOU! KRISTINA GARCIA

S O C I A L M E D I A S T R A T E G Y

E X E C U T I V E S U M M A R Y

S O C I A L M E D I A A U D I T

S O C I A L M E D I A O B J E C T I V E S

O N L I N E B R A N D P E R S O N A

S T R A T E G I E S & T O O L S

T I M I N G & K E Y D A T E S

S O C I A L M E D I A R O L E &

R E S P O N S I B I L I T Y

S O C I A L M E D I A P O L I C Y

C R I T I C A L R E S P O N S E P L A N

TABLE OF CONTENTS

EXECUTIVE SUMMARY My major social media priorities for 2017 will be to grow my my online following and community. 

My primary focus will be to drive more traffic to my Facebook page by sharing interesting, interactive content and building relationships with other users on Facebook. 

Major social strategy will support this objective:

- A plan to increase the volume of quality content.

SOCIAL MEDIA AUDITThe following is an audit of Kristina Garcia's social media presence to date. It includes an assessment of all

social networks, web traffic and audience demographic.

Social Media Assessment:

Currently, the highest number of interactions per post occurs on Instagram (engagement rate cannot be

calculated at the time). There is little to no interaction on LinkedIn.

SOCIAL MEDIA OBJECTIVES

In 2017, the primary focus of my social media strategy will be to

 drive more traffic to my Facebook page. In order to do this, my social

media priorities will be to grow an online following & community by

sharing more interactive, interesting content and building deeper

relationships with my followers and other users.

Some specific objectives include:

1. Increase unique visitors and followers to Facebook page by 10% in

6 months via:

Increased brand awareness through increased shares and mentions

on Facebook

 

ONLINE BRAND PERSONA

Adjectives describing my brand:

-Relatable

-Kind

-Intelligent

-Book worm

-Funny

STRATEGIES & TOOLS

Paid:

I am not planning on paying for ads on facebook at the present

time. Once my page acquires more followers, paid ads will be

considered.

Owned:

Once I begin to post more content on the page, i will encourage

my followers to share the posts as well as comment and like. Once

my work acquires somewhat of a following, i would also

encourage my followers to share their thoughts, ideas and

opinions. I will also share posts by other pages similar to mine.

Earned:

Monitor facebook for keywords and terms: writing, books, write,

author, and book worm. Content to be re-posted to my other

social channels.

TOOLS:

BUFFER

HOOTSUITE

MEDIUM

TIMING & KEY DATES

Holiday Dates:

Valentine’s Day

Christmas

Labour Day (Long Weekend)

Easter

Halloween

Thanksgiving

Regular Post Dates: Every Tuesday and

Thursday 

Role of Marketing Director, Social

Media Manager and Social Media

Coordinator will all be done by me,

Kristina Garcia. 

SOCIAL MEDIA ROLE & RESPONSIBIL ITY

Social media is a large part in my everyday life. I use it to spread messages, interact with friends and followers , and to share my personal activities, thoughts, ideas, plans and more. As my own representative of my brand, I am expected to demonstrate best practices and a sense of etiquette in my use of social by following some simple guidelines:

Social Media Policy

Be respectful to all

Use common sense

Don’t post

something that’s illegal or plagiarized

Be polite, not rude or insensitive

Be nice to strangers

Be open-minded

CRITICALRESPONSE PLAN

If anything goes against the social media policy, I will take

matters into my own hands since this is my personal

brand, and I will want to handle matters like that myself. I

will personally get in touch with the individual in question

and find out what the problem is.