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Мировые тенденции развития digital-среды

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  • 1. Digital , Web and Social Media Lead, SAP CIS

2. Digital? Digital? Digital 2013 SAP AG or an SAP affiliate company. All rights reserved.2 3. Digital? 4. Google MySpace 2.0 101WikiVKGeoCities9094 2013 SAP AG or an SAP affiliate company. All rights reserved.Facebook989901iPhone03 04 06 074 5. Digital-SocialMobileDigital 2013 SAP AG or an SAP affiliate company. All rights reserved.5 6. Twitter # Facebook Foursquare Instagram YouTube , LinkedIn Pinterest Lastfm Google+ Google, 2013 SAP AG or an SAP affiliate company. All rights reserved.6 7. -, , , . 2013 SAP AG or an SAP affiliate company. All rights reserved.7 8. -- , : , , .: SEO email, RSS . . 2013 SAP AG or an SAP affiliate company. All rights reserved.8 9. , : , , 2013 SAP AG or an SAP affiliate company. All rights reserved.9 10. (SEA, PPC) , . (SEO) .Paid Paid Organic 2013 SAP AG or an SAP affiliate company. All rights reserved.10 11. Digital? 71% , (Hubspot) 53% , , Twitter , 48% (SproutSocial)15,100,000 Digital- , (Knowledge Networks)70% (SEOrank) 2013 SAP AG or an SAP affiliate company. All rights reserved.11 12. #1 -5 : 2013 SAP AG or an SAP affiliate company. All rights reserved.12 13. Digital 14. 2013 SAP AG or an SAP affiliate company. All rights reserved.14 15. 1993: , - 2013 SAP AG or an SAP affiliate company. All rights reserved.2013: , - 15 16. YouTube 1 4 Facebook 1.11 .500 Twitter Apple Store 50 . Flickr 87 8 , Instagram 100 , 4 LinkedIn - 225 . Pinterest 48.7 . , WordPress 74 . Dropbox -100 , 1 . Google+ 343 Curiosity . , 34 % , 13 % , 18 % , 44 % , 7 % 6 % . 2013 SAP AG or an SAP affiliate company. All rights reserved.16 17. 60 : 100,000 48 YouTube684,478 Facebook 1389 3472 +1 buttons 2013 SAP AG or an SAP affiliate company. All rights reserved.17 18. #2 Netflix , 2000 Blockbuster (Blockbuster Netflix, ). "" , , VoD . Blockbuster , 2004 , 2011 Dish Network $233 . ( $87 . ), $40 . 2013 SAP AG or an SAP affiliate company. All rights reserved.18 19. 20. #3 150 2013 SAP AG or an SAP affiliate company. All rights reserved.20 21. 2013 SAP AG or an SAP affiliate company. All rights reserved.21 22. 2013 SAP AG or an SAP affiliate company. All rights reserved.22 23. 2013 SAP AG or an SAP affiliate company. All rights reserved.23 24. Native Advertising , , 2013 SAP AG or an SAP affiliate company. All rights reserved.24 25. - 2013 SAP AG or an SAP affiliate company. All rights reserved.25 26. 2013 SAP AG or an SAP affiliate company. All rights reserved.26 27. 2013 SAP AG or an SAP affiliate company. All rights reserved.27 28. : kickstarter.com Wish I Was Here (2014) 2013 SAP AG or an SAP affiliate company. All rights reserved.28 29. #4 18 2013 SAP AG or an SAP affiliate company. All rights reserved.29 30. , , social listening , 2013 SAP AG or an SAP affiliate company. All rights reserved.30 31. 2013 SAP AG or an SAP affiliate company. All rights reserved.31 32. #5 90% 2017 - 2013 SAP AG or an SAP affiliate company. All rights reserved.32 33. , 2013 SAP AG or an SAP affiliate company. All rights reserved.33 34. ! Web and Social Media Lead SAP CIS [email protected] www.facebok.com/pavlychev ru.linkedin.com/in/pavlychev/ www.twitter.com/anpavl www.vk.com/pavlychev 2013 SAP AG or an SAP affiliate company. All rights reserved. 35. 36. - B2B- 2013 SAP AG or an SAP affiliate company. All rights reserved.36