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WordCamp Toronto 2014 | Website Assessment Clinic

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Let two seasoned experts review your website and provide on-the-spot advice and insights into ways it can be improved! This two hour session will give you feedback on your existing website with practical recommendations to improve it. Website assessments will include reviewing usability, messaging, SEO (search engine optimization) and design. We’ll address the principles of each as we review the websites of participants in the room.

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Page 1: WordCamp Toronto 2014 | Website Assessment Clinic

Ruth MaudeDandelion Web Designdandelionwebdesign.com

Web Design + Development

Dawn ComberDigital Dialoguesdigitaldialogues.ca

Web content

We teach WordPress workshops at LearnWP.ca

Website Assessment Clinic

Who we are

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Improve your website Usability Clear navigation Design: Typography, Colour, Alignment Consistency Guide the eye SEO principles Great content

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Search Engine OptimizationOn site SEO is about doing what is good for site users

Clear titles & descriptions in SERP Clear heading titles Chunking text for readability Clear navigation aids i.e. search box, site

map, breadcrumb trail and no broken links. Keeping the main message above the fold Interlinking – great for SEO & usability

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SPEEDSpeed is a factor in usability and in search ranking. If your site is slow you will lose visitors.

Hosting – cheap hosting impacts speed Images – optimize images for smaller file

sizes, seamless repeating backgrounds Caching Plugins – store content in memory

to use fewer server resources

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TEST YOUR SPEED

https://developers.google.com/speed/pagespeed/insights

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Is your site Responsive?

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Is your site Accessible?

Accessibility removes barriers ensuring that your website works for all users.

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Content What do you want site visitors to do? Guide

them with a call to action Know your audience – Write content with

them in mind Google loves fresh content – Onsite blogs

are great Do you know what terms people will search

to find you? Use those keywords in your headlines and site copy

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Let’s look at your sites…

Page 10: WordCamp Toronto 2014 | Website Assessment Clinic

Let’s look at your sites…