The Human Side of UX Design (WordCamp Toronto)

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  • The Human Side of UX Design

    @jamesarcher | WordCamp Toronto

  • Design = Empathy

  • (not the actual screen)

  • Design is a process, not a skill set

  • Study (assumptions, goals,

    perception, emotions, frustrations, etc.)

  • Study (assumptions, goals,

    perception, emotions, frustrations, etc.)

    Empathize (models, stories, personas, values,

    priorities, etc.)

  • Prototype (experience, interaction, visual design, language,

    implementation, etc.)

    Study (assumptions, goals,

    perception, emotions, frustrations, etc.)

    Empathize (models, stories, personas, values,

    priorities, etc.)

  • Prototype (experience, interaction, visual design, language,

    implementation, etc.)

    Study (assumptions, goals,

    perception, emotions, frustrations, etc.)

    Empathize (models, stories, personas, values,

    priorities, etc.)

  • 012.5

    25

    37.5

    50

    Before After

    $

    $$$$$

  • Functionality

  • Intuitiveness

    Functionality

  • Intuitiveness

    Functionality

    Efficiency

  • Intuitiveness

    Comfort

    Functionality

    Efficiency

  • Intuitiveness

    Comfort

    Functionality

    Efficiency

    Delight

  • Detektor

  • Design = Empathy

  • Prototype (experience, interaction, visual design, language,

    implementation, etc.)

    Study (assumptions, goals,

    perception, emotions, frustrations, etc.)

    Empathize (models, stories, personas, values,

    priorities, etc.)

  • Prototype (experience, interaction, visual design, language,

    implementation, etc.)

    Study (assumptions, goals,

    perception, emotions, frustrations, etc.)

    Empathize (models, stories, personas, values,

    priorities, etc.)

  • @jamesarcher jamesarcher.me james@jamesarcher.me

  • @fortydesign | forty.co

    @jamesarcher jamesarcher.me james@jamesarcher.me

  • @crowdfavorite | crowdfavorite.com

    @fortydesign | forty.co

    @jamesarcher jamesarcher.me james@jamesarcher.me

  • Thanks.