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The Human Side of UX Design
@jamesarcher | WordCamp Toronto
Design = Empathy
(not the actual screen)
Design is a process, not a skill set
Study (assumptions, goals,
perception, emotions, frustrations, etc.)
Study (assumptions, goals,
perception, emotions, frustrations, etc.)
Empathize (models, stories, personas, values,
priorities, etc.)
Prototype (experience, interaction, visual design, language,
implementation, etc.)
Study (assumptions, goals,
perception, emotions, frustrations, etc.)
Empathize (models, stories, personas, values,
priorities, etc.)
Prototype (experience, interaction, visual design, language,
implementation, etc.)
Study (assumptions, goals,
perception, emotions, frustrations, etc.)
Empathize (models, stories, personas, values,
priorities, etc.)
0
12.5
25
37.5
50
Before After
$
$$$$$
Functionality
Intuitiveness
Functionality
Intuitiveness
Functionality
Efficiency
Intuitiveness
Comfort
Functionality
Efficiency
Intuitiveness
Comfort
Functionality
Efficiency
Delight
Detektor
Design = Empathy
Prototype (experience, interaction, visual design, language,
implementation, etc.)
Study (assumptions, goals,
perception, emotions, frustrations, etc.)
Empathize (models, stories, personas, values,
priorities, etc.)
Prototype (experience, interaction, visual design, language,
implementation, etc.)
Study (assumptions, goals,
perception, emotions, frustrations, etc.)
Empathize (models, stories, personas, values,
priorities, etc.)
@jamesarcher jamesarcher.me [email protected]
@fortydesign | forty.co
@jamesarcher jamesarcher.me [email protected]
@crowdfavorite | crowdfavorite.com
@fortydesign | forty.co
@jamesarcher jamesarcher.me [email protected]
Thanks.