What is Inbound Marketing? 9 slides to go!

The science of making companies

GROW

Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com

Part 1:What is Inbound Marketing


What is Inbound MarketingInbound Marketing happens when customers come

organically and naturally to your website.Inbound marketing attracts individuals to your brands

and converts them into loyal customers.When you use inbound marketing, customers come to

you. You attract them to your website through content.

You “earn their way in” by publishing helpful information.

Inbound marketing is all about content and it turns:strangers into customersand customers into promoters of your business


What is NOT Inbound MarketingInbound Marketing is NOT:Buying attentionCold-callingDirect paper mailRadioTV advertisementsSales flyersSpamTelemarketing


How Inbound Marketing Works?With Inbound Marketing you attract visitors to

your website through sharing your awesome CONTENT everywhere.

Inbound Marketing is divided in three phases:1. Get found2. Generate leads3. Convert customers4. Impress

• After that you should:• Analyze• Experiment &• Do it again!


How to get found?1. Blogging2. Guest Blogging3. With SEO optimization4. Social Media (share all you do!)5. Podcasting (own or guest)6. Making cool Infographics7. Webinars (own or guest)8. Slideshare presentations9. As a Conference Speaker10. With YouTube videos11. Meetup Groups (your own or others)


How to generate leads?1. Make them fill in forms2. Calls to action buttons (like “download this

doc”) - Ebooks3. Create landing pages4. Holding contests (+ points for sharing +

points if you tell a friend)5. Creating a database with contacts


How to convert customers?1. With your contacts database (CRM)2. E-mail and marketing campaigns3. E-marketing automotation4. Offers and discounts5. A/B testing (Growth hacking)


How to impress customers?GREAT and SMART CONTENTGIVE GIVE AND GIVE MORE FOR FREESatisfaction surveysSocial Monitoring

How can I make it work?You are going to have to put many hours in

the workYou may have to hire someone to do the job!There are so many channels and so many

tools for each channel!


Which tools can I use?There are many software that can help you

implementing inbound marketing in your business.

These are the ones I use or have a solid reputation:Hootsuite (oh yeah, I use it everyday)HubspotKissMetricsLeadPages


ConclusionsFor marketers who figure Inbound Marketing

out, the ROI equation is magical.It is worth studying inbound marketing and

making it work.The conversions are higher because before

asking you GIVE amazing information.At the beginning implement it yourself, then

start using the amazing tools out there (hootsuite, hubspot, kissmetrics…)


Thanks!

Laura Moreno CabanillasGrowth Hacker

15+ years of experience in business growthwww.confessionsofanentrepreneure.com

www.linkedin.com/in/lauramorenocabanillas/

Small Business & Entrepreneurship

What is Inbound Marketing? 9 slides to go!