Upload
jeff-unze
View
211
Download
0
Embed Size (px)
Citation preview
GO CHINA!CHINA CROSS BORDER FROM A MERCHANT PERSPECTIVE
Jeff Unze BorderX Lab VP of partnership 1st sales of Sina.com, head of sales and marketing; cofounder of
Lucky Pacific Earned a Bachelor’s degree in Brigham Young University, and
International MBA from Thunderbird. Clients include: J&J, Nike, Kumho, LG, Pernod-Ricard, Marina Bay
Sands, Saks, Barney’s, Ashford, Dell, Creative Labs, Banana Republic, Paypal.
China Perception & Possiblity Developing Market Huge, developing into 1 Trilliion market Difficult to Enter Technology makes it easy Expensive Brand Building Incremental Approaches
China Technology to Market
Offshore “haitao” Affiliate
.com Promotion
Marketplace Platforms
.cn Promotion
.com Promotion
PROS
Easiest, Fastest
Control Brand
Full Product Line
CONS
Payment, shipping issues
Shopping Cart Success Rate
Load-time issues
Mobile Optimization
.cn Promotion
PROS
Easy Navigation
Better Conversion rate
Easier Advertising CONS
Localization expense
Solve load and logistics issues?
Authenticity Issues
offshore “Haitao” Affiliate
PROS
Chinese explanation
Well-trafficed
Brand Building CONS
Clunky link-out method
Don’t solve logistics/payment issues
Reseller Heavy
marketplace platforms
PROS
Most Shoppers
Drive Sales
Known Commodity CONS
Setup fees and ad fees
Bad Brand Building vehicle
Loss of Control
Beyond platform
Advantages
Instant Mobile Sales Channel
NO Setup fees and ad fees
Curated Content to Brand Build
Full Product Line
Shipping & Payment Built IN
Full Customer Data – Full Control
marketing continuum
Awareness
THANK YOU!