VALUAT ION BREAKDOWNof

$3m Amount Raised

Seed Round

VALUAT ION

$27,3mPost-Money$23,1m $33,3m

D R I V E R STRACTION AND PERFORMANCE

MARKET SIZE AND TRENDS

INNOVATION AND TECHNOLOGY

The Flex company supposedly already has orders from 20,000 customers, in US alone. This would ensure them ARR of $4.8M. Past investors are involved in the round, likely indicating good performance, together with new investors, that likely want to join the opportunity.

The Flex Company innovated the market thanks to a product that allows couples to have mess-free sex during period. This is an additional and important solution compared to competitors

October 6, 2016

C O M PA N Y

VA LUAT I O N A N A LY S I S

Credits for this infographic go to www.equidam.com

13 % stake11% stake

9 % stake

Seed rounds usually involve from 10% to 20% of the shares. Considered the drivers listed below, we assume The Flex Company latest round is very close to the lower bound of 10%.

Valuation History (assumption)

321

The Flex Company is the leader in innovation for feminine care, and the sole maker of menstrual discs™. Menstrual discs offer 12 hours of leak-free period protection and mess-free period sex.

UndisclosedSeed

$120kSeed

$1MSeed

The menstruation and women hygiene market is worth $15 billion and is supposed to reach $42.7 billion by 2022. Many companies are arising to exploit its opportunities. Also investors start to understand its importance.