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Source: Jochim 2016
The New Rules for Entrepreneurship
Entrepreneurship VS. Business Administration
Starting up using components
Concept-creative Startups
Proof-of-Concept
Source: Jochim 2016
Concept-creative Organizations
Ratiodrink, E-buero, ePortrait, PaperC, Direktzu, Waschkampagne, Laktasekampagne
Ford, IKEA, Aldi
Google, Facebook, Skype, Twitter, YouTube
Greenpeace, Amnesty International, Foodwatch, Transparency International, WWF, Wikipedia
Source: Jochim 2016
Invention,research findings, new technologies,new ideas
„raw material“
developing and refininga business model
entrepreneurial design
acceptance by customers,competition
economicsuccess
economicfailure
the market
Success Factors for Start-Ups
Source: Jochim 2016
The European Paradox
Mountains of research findings and patents
- but few people making use of it
Ejermo and Kander, 2006,Audretsch, 2007
Source: Jochim 2016
We are facing piles of problems, e.g.:
climate change, shortage of industrial resources, peak oil, shortage of water, pollution, increasing inequality – to name just a few
Source: Jochim 2016
Go for a cause.
Make meaning!
Guy Kawasaki
Source: Jochim 2016
„Create something original that stands out,
something with a lasting value. Above all, you want to be proud of your product.
Such was my business philosophy .„
Richard Branson
Source: Jochim 2016
Source: Jochim 2016
Method: Fullfilling more than one function
Example: Opening hoursNature naturally fullfills more than one function!
Source: Jochim 2016
Example: Opening Hours
• Selling Matraces = Hotel • Sympathy for the entrepreneur
. . .
Source: Jochim 2016
Method: Win-Win Situations
Principle: „Connect Exhibitionists and Voyeurists“
Source: Jochim 2016
Classical Example:
Trade
Source: Jochim 2016
Example:Turkish Supermarket
Success through integration :
• Language
• Understanding the culture of the customers
• Sympathy through own identity
• . . .
Source: Jochim 2016
Method:
Where are weakness,There are also strenghts.
Use the strenghts!
Source: Jochim 2016
Example:
Dialog im Dunkeln
Slum-Kids in Manila
. . .
© Faltin 2015
Method:
Turn work into fun
Source: Jochim 2016
Example: Re-think a farm
Earthworm / Guppies farmingown landharvest together
Sell vegetables from other farmsUse the magic of the nightUse Events
Artists in Residencemeeting with friends vs. Selling...
Source: Jochim 2016
Don‘t just sell a product-
use the product as a medium for your story!
E. g.:- Quartiersmeister- Trekking stickk
Source: Jochim 2016
Methods for your own Entrepreneurial Design
Opening the idea
Try new sightlinessearch for analogies and re-combine
Tune in with your personality„Tuning in with society‘s values“
Source: Jochim 2016
The trick is creativity, simplicity and vision.
Take a different view of the world.
Be curious, learn and free yourselfof conventional rules.
Source: Jochim 2016
Dare to be different – dare to be yourself
Source: Jochim 2016
Source: Jochim 2016
entrepreneurship-campus.org