1. New e-Business Idea in the Greek WinterTourism MarketEbiz 2013 Business Plan PresentationSnow4all.gr4/8/2013 Molyvos, MytileneInternational Summer School in E-BusinessUniversity of AegeanDarousis Eleftherios, Spyros Langos

2. Useful DataSource: EltrunLaboratory(eltrun.gr)From the above survey the 93% are using online travel and tourism e-servicesThe same category was in 3rd place in 2011 3. Objectives of the business idea Vision and Statement: The vision of snow4all is to become the first choice of Greek ski andwinter tourists by providing innovative and value added servicesregarding the winter and ski tourism market Snow4alls mission is to provide , through the use of new technologiesand modern service channels, integrated and high quality services, withparticular reference to the full satisfaction of the requirements andneeds of its targeted customers Strategic Objectives: To get established as the first choice from the winter tourists in Greeceover the next 2-3 years of business activity To acquire within 2 years high user traffic, by achieving 15,000 visitorsper day Achieve the number of 60-80 winter sports equipment bookings per dayduring the winter season 4. Services Interactive online booking engine for winter sports equipment andcomplete winter tourism services Instant and reliable information about the status of Greek ski centers Introducing innovation in the industry and in the service against competition Online information database and directory for winter destinations Online directory , portal presentation and database for winter destinationsand ski centers Winter sport tutorials for beginners through multimedia application andwinter sports selection wizard Use of multimedia technologies for basic learning from professionals andnational climbing groups Desktop and mobile applications Easy to use and portable use services Virtual community services and social networking E-forum, Online chat, Members area 5. Technology Domain name registration Hosting (E-shop feature included) HTML (for menus and listings) Databases (data storage) Content Management System (Customized configuration) SSL SEO (keywords) Shareable Content 6. Swot AnalysisStrengths WeaknessesProviding of innovative and easy touse servicesReliable and instant information forthe status of the Greek skicenters/resortsMobile and desktop apps for portableand easy access of the offeredservicesLack of providing live streamingimage from the ski centersLack of trust in new entry start-upbusinesses from consumersOpportunities ThreatsLack of strong competition andopportunity for innovation and entry inthe market of winter tourismContinuous increase in the usage ofinternet and e-commerce servicesfrom Greek peoplePossibility of future new innovativeentriesIncreased competition from overseasmarkets which offer the winter tourismproduct in lower prices as a packageEconomical crisis in Greece, whichaffects consumers behavior andpreferencesContinuous environmental pollutionwhich affect weather conditions with 7. Innovation and Competitive Advantage Provision from the competition of some services which are equallyattractive Information on the status of ski centers is inefficient Incomplete information about weather conditions Lack of virtual community services Absence of online booking winter gear mechanism Old Fashion technology site with lack of cutting edge technologies(CMS, SEO) Failure to provide desktop and mobile application Lack of affiliate travel and tourism services Lack of contact and interaction with the user Low level of competition in the industry and the particular sector 8. Marketing-Customers Target Groups: Winter tourists Winter sports and activities enthusiasts/fans Winter shops as retailers and suppliers Business and portals related with winter tourism that will advertise in thewebsite Marketing Strategy Use of Micromarketing tailoring services and marketing programs to suit thetastes and needs of specific groups of individuals and locations. Live the experience of snow culture, through Snow4all: The expert ofGreek Snow Booking Equipment, offering a holistic services approach(Brand messaging signal) Value for money - benefit positioning: Get brand awareness and internet exposure as the best specialized platformin the Snow Industry (goal) Advertise freely through all social media platforms Distribution-Customer Loyalty 9. Marketing (Continue) Marketing Promotional Techniques Printed Corporate Material Digital E-marketing Monthly Newsletter Direct Placement Advertisement Google Ad Words Google Network/Ad Sense SEO Social media Facebook (4.000.000 Unique Greek Users, Eltrun) Twitter (210.000 Unique Greek USers, Eltrun) LinkedIn Pinterest Youtube 10. Income and Expenditure Estimated income sources: Winter equipment booking service fee Memberships packages Affiliate tourism services commission earnings Information SMS service fee earnings Website Direct Advertisement and Google Network/Ad Sense Advertisement in the mobile and desktop version Estimated expenditure sources: New business establishment cost Digital Promotional Advertisement Operational(physical and digital) costs Website Development Mobile App Company facilities Management-Consulting Service fee cost for the e-payment provider 11. Future Strategic Planning Business activity expansion in the neighboring countries (Balkans/Bulgary) Future international expansion overseas Featured Services Winter destinations and ski centers rating (comment) system Geo location of POIs via Google Maps/Earth service Mobile Augmented Reality of the most important and useful POIs (ski routes) Ski lessons online booking Supplier filtering mechanism of winter equipment pricing (similar with skroutz,gr forelectronics) 12. Homepage