Berea’s Merchants’ Economic Opportunity through the Trail Town Certification Program

City of Berea Trail Town Committee Berea’s CollegeEntrepreneurship for the Public Good Program Cohort 12 May 21, 2015City Hall, Community RoomBerea, Kentucky

Presentation Team: Guerds Jean Robert Hosking Malika Okeyo

Handout

$ 13 Billion

Source: Certec Inc., of Versailles. Berea/Richmond Tourism’s Economic Impact Report for Madison County. Kentucky: Kentucky Tourism, Arts, and Heritage Cabinet, 2015. Print.

8 out of 120

Source: Certec Inc., of Versailles. Berea/Richmond Tourism’s Economic Impact Report for Madison County. Kentucky: Kentucky Tourism, Arts, and Heritage Cabinet, 2015. Print.

19%

Source: City of Berea Fiscal Report City of Berea, Kentucky. Budget: Fiscal Year 2014-2015. 2015. Web. 20 May 2015.

-11.7 %

Source: City of Berea Fiscal report City of Berea, Kentucky. Budget: Fiscal Year 2014-2015. 2015. Web. 20 May 2015.

Shaping Our Appalachia Region Strategy Conference“Crossroads to Adventure”

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

Redbud Rides in London

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

World’s Largest 3D

Archery Tournament

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

Laurel Lake Triathlon

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

Sheltowee 12-Hour

Extreme Adventure Race

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

Lapari Energy Junior Golf Tournament

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

Cycling Capital of Kentucky ®Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our

Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

Kentucky State HOG Rally, London, KY

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

Top 10 Reasons to come to the 2015 HOG RALLY!

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

Hotel Sales Increase

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

Typical Expenditures for Tourism Events (VISA Study)

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

Months with Great Room Sales Increases

• August (AJGA Golf Tournament)= 25% increase.

• April (Redbud Ride)= 17% increase.• May (ASA Archery Tournament)= 17%

increase.• June (Kentucky State HOG Rally)= 15%

increase.

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

Estimated Economic Impact

For every one dollar increase in room sales due to events, $11 dollars are spent in other parts of the economy. By VISA’s figures, the $1.45 million increase in Laurel County hotel sales in 2013 would equate to almost $16 million increase in the total economy.

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

“For every dollar we spend, we receive $15”

-Rita Smart

Source: Smart, Rita. "Tourism Recognition." Berea & Richmond Chambers of Commerce Joint Membership Meeting. Madison County Extension Office, Richmond, KY. 15 May 2015.

Kentucky Trail Town

Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

PUT Image STUDENTS TALKING TO MATT

Matt Krajewsky, TransAmerica Bicyclist

Put Image of Student Travelers

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus, VA. May 2015.

Damascus, Virginia

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus, VA. May 2015.

Johnny Molloy

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus, VA. May 2015.

Scot Ward

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus, VA. May 2015.

Bobbi Jean Adams

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus, VA. May 2015.

Livingston, KY

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Livingston, KY. May 2015.

Middlesboro, KY

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Middlesboro KY. May 2015.

Day Kayakers$50.00 Per Day

Source: Molloy, Johnny. “Berea EPG Team Needs Help.” Email from Johnny Molloy. 21 May. 2015. E-mail.

Overnight Kayakers$120.00 Per Day

Source: Molloy, Johnny. “Berea EPG Team Needs Help.” Email from Johnny Molloy. 21 May. 2015. E-mail.

Day Bikers$43.81 per day

Source: Entrepreneurship for the Public Good. Cohort 11. “A Report To Support A Letter of Application to the Kentucky Trail Town Program for the City of Berea, Madison County.” May 2015.

Overnight Bikers$150.93 per day

Source: Entrepreneurship for the Public Good. Cohort 11. “A Report To Support A Letter of Application to the Kentucky Trail Town Program for the City of Berea, Madison County.” May 2015.

Day Hikers$60.26 per day

Source: Entrepreneurship for the Public Good. Cohort 11. “A Report To Support A Letter of Application to the Kentucky Trail Town Program for the City of Berea, Madison County.” May 2015.

Overnight Hikers$148.89 per day

Source: Entrepreneurship for the Public Good. Cohort 11. “A Report To Support A Letter of Application to the Kentucky Trail Town Program for the City of Berea, Madison County.” May 2015.

Economic Impact of Trails on Local

Businesses

New Businesses Emerge

Main Street Diner, Livingston Annual Revenue: $158,400

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Livingston, KY. May 2015.

Trails ART Ware ®

Harmonograph ArtistEntrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus, VA. May 2015.

Who is spending money here?

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” London, KY. May 2015.

Image of Harley Davidson Interviews

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” London, KY. May 2015.

   

Hikers Inn, Damascus, Virginia

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus, VA. May 2015.

Hope Leather Products

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus, VA. May 2015.

Signs

Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Livingston, KY. May 2015.

Active Community Engagement and Merchant

Support

The Ask