Business modelling: main frameworks and tools

Linas Eriksonas, @LEriksonas

Workshop materials for Startup Scaleup training event

Vilnius, 27/10/2015

Content

• Why we need business modelling?• Business modelling frameworks:

– Business model generation (BMG) – Lean canvas

• Business modelling tools/systems– Lean Stack (Lean Startup + frameworks)

• Business modelling tactics/flashcards– Doblin Innovation Tactics Cards (Deloitte)– BMI Pattern Cards (St.Galler Business School)

• How to practice business modelling?

Business modelling? What the heck?

Business modelling?

Business modelling!

Source: steveblank.com

Business modelling google trends

26/10/2015

Business modelling google trends

26/10/2015

http://businessmodelhub.com/profile/LinasEriksonas8

Prototyping: my early experiments (2010)

Where it all started: BMG canvas

Razor and blades

Osterwalder, 2009

Razor and blades

Standard BMG canvas

Standard BMG for IoT applications

Amazon (2005)

Amazon (2006) – new biz model

BMG add-on: customer mapping

BMG add-on: customer mapping

BMG add-on: customer mapping

BMG + customer mapping extension

Value Proposition Canvas

A BMG tweaked for startups

Thestartuptoolkit.com, leanstack.com (2009-2010),Influenced by Steve Blank’s The Four Steps to the Epiphany

Lean Canvas

2010

Lean Canvas: modelling sequence

Lean Canvas modelling instructions

Impact of Lean Startup approach

Lean Canvas: process development

LeanStack: Lean Startup + Lean Canvas

Lean Stack in Action

Doblin Ten Types of Innovation

Doblin Ten Types of Innovation

Average innovators

Top innovators

Deloitte, 2013

Ten Types of Innovation Tactics Cards

Deloitte, 2013

Business model innovation survey

55 business model patterns

BMI Business Model: back to basics

Gassmann et al, 2013

Tools and resources

Worksheets:https://www.bmi-lab.ch/fileadmin/images/home/Worksheet_BMI_eng.pdf

Cheetsheet/flashcards:https://quizlet.com/96125263/55-business-models-flash-cards/