Drive the “Food Drive”The application of Gamification to collect surplus food

(Gamification Certification Lv.2)

Saki Uchida, Tokyo

Sep. 2014.

Who are we trying to help?

Food Drive –background info-

• It’s a charity event dedicated to collecting food for the poor (Wiktionary)

• It’s one of the Food Bank’s activities. (Food Banks collect surplus food that is still safe for consumption and redistribute them to those in need. eg. Second Harvest)

• It’s popular in US, but quite new and not so popular in Japan yet. Some local authorities are trying to do it in their cities.

What to approach with Gamification?

Target tasks

1. Increase the amount of food collected from people who live or work in the city

2. Improve the variety of food collected from people who live or work in the city

3. Increase the number of repeaters and make the action their habit.

Target people

• People who live and work in the cities the Food Drives run. (People who are expected to bring their surplus food to the Food Banks)

• Main Player Types would be : Socializers and Achievers

Gamification IdeasBasic Solution Idea: Create a virtual platform (Web site) to make sure people see the meanings of their actions (local food donation).Concept:Re-establishment of the good old neighbourhood (local mutual cooperation culture)

Idea 1: Clear Feedback For the actions

• Visualize donators’ effort.• XP … points will be given according to the weight of the food donated.

• Badges…Badges will be given according to the types of the food donated.

Your donation this time

3.8 kg

Your total donation

13.4 kg

vegetables

Canned food

Drink pasta

Your rank in your city: 36

Points, Feedback, Competition

Badges, Collection

Idea 2: Create Cooperation and Competition

• Make teams with neighbours and show the contribution levels and achievement levels as a team. • Physical rewards will be sent afterward from the city for: area mission completion, city mission

completion, being top area in leaderboard. (eg. Reward = Service tickets for the use in local shop)

5 Days Left !!!

Area A (Your area) Area B rank area progress Progress (Asa whole city)

1 Area B 98%

60 % Guys, Help Area D !!

2 Area A 85%

3 Area C 20%

4 Area D 19%

Leaderboard

Your area is supporting 6groups and facilities this time.

Area B is supporting 4 groups and facilities this time.

85% 98%

44 kg60 kg

Ask your friends/ neighbours for a help

Ask your friends/ neighbours for a help

Mission, Cooperation, Social, Progress bar

Cooperative competition

Your contribution

Socialbutton

Reward

Idea 3: Level up to support larger area.

• At the beginning, people are allowed to support only their local area, however, when player’s contribution level (XP points) is high enough, player would be allowed to support other areas too.• Show player’s supporting area as a map

Yourarea

Area B

Area C

Area D

Area E

Area F

Currently you are supporting…

3 areas 17 groups in needs

35 kg food donation to support another area

Your City Map

Collection, Mastering, Access Reward

Idea 4: Set Triggers (Text messaging)

• Text message would be sent to the member to remind:• new missions

• Progress

• Need for help etc.

Idea 5: Karma

• Let supported people to send “Thank you” messages to the people who donated their food.

Idea 6: Long term mission

• Food Drive would decrease the amount of food loss (waste) within the city.• Which means, the city would be more clean and environmentally frieandly.

• Visualise it… Every time the city succeeded to complete the food drive mission, the picture of the city on the website gets nicer and nicer.

City CityOrganizing, Nurturing