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Maximizing the Impactof Corporate Startup Engagement
Tomasz Rudolf, Founder & CEO
COINAAC | Berlin | February 2017
Buy from
Purchase or licence new technologies that give
you a competitive edge
Purchase service
Partner
Launch new products and businesses on
revenue-sharing basis
Invest
Get deal flow for your company’s strategic or
financial investments.
Offer bundling
Acquihire
License technology
White label
Investment
Co-development
Co-branding
Acquisition
Our focus in on enabling corporate-startup deals
Corporate VenturingOwn fund, investing in VCs or
Investments off the balance sheetIntel
Sponsored acceleratorOutsourced or shared acceleration
program, offering support for equityDisney Techstars
Invest in startups
M&ABuy & integrate new businesses
PKO BP
Corporate acceleratorBatches of selected startups
undergoing 3-6 month programMicrosoft
Corporate Accelerator
Disney & Sphero
Sphero was part of Disney Techstars accelerator batch
Best selling toy of the year, BB-8
created together
IntrapreneurshipBottom-up initiatives working like
startups to validate new bizSony
Company building labsInternal startup factory
Google X
Spin-Outs / Spin-InBring ideas outside for launch and
integrate when successfulCisco
Outsourced Company Building
Skoda
Build startups
Build startups
Cisco Spin-Out
Nuovo Systems founded in 2006 from
$70+ million investment from Cisco
Trio of serial entrepreneurs
(Mazzola, Jain, Cafiero)
Cisco acquired business two years later for
$678 million
http://www.businessinsider.com/why-cisco-showered-three-men-with-billions-2014-9?IR=T
Executive startup searchPULL: Identification of startups based
on individual briefsING
Work with startups
Vertical Pitch ProgramsPUSH: Review of potential partnership
opportunities in a syndicateMastercard
Startup Relations PortalOnline channel as a single point of contact for potential partnerships
Unilever Foundry
Corporate incubatorOwn or shared co-working space
with startups hub:raum
We need to support startups when
they make the jump from 1 to 100
(as opposed to 0-1).
Tzahi (Zack) WeisfeldGeneral Manager, Microsoft Global Accelerators
100 pilots in 18 months, 48% successful
Unilever Foundry
100 pilots in 18 months
50K $ budgetfor each pilot
48% resulting infollow-up collaboration
IntrapreneurshipBottom-up initiatives working like
startups to validate new bizSony
Company building labsInternal startup factory
Google X
Spin-Outs / Spin-InBring ideas outside for launch and
integrate when successfulCisco
Outsourced Company Building
Skoda
Corporate VenturingOwn fund, investing in VCs or
Investments off the balance sheetIntel
Sponsored acceleratorOutsourced or shared acceleration
program, offering support for equityDisney Techstars
Executive startup searchPULL: Identification of startups based
on individual briefsING
Build startupsInvest in startupsWork with startups
M&ABuy & integrate new businesses
PKO BP
Vertical Pitch ProgramsPUSH: Review of potential partnership
opportunities in a syndicateMastercard
Startup Relations PortalOnline channel as a single point of contact for potential partnerships
Unilever Foundry
Corporate incubatorOwn or shared co-working space
with startups hub:raum
Corporate acceleratorBatches of selected startups
undergoing 3-6 month programMicrosoft
Source: @TheHeartWarsaw
SourcingMonitor ecosystem
Define needsIdentify partners
SelectionSelection
Co-creationDecision-making
Deals & legalSpeed
IP MgmtFair play
ExecutionPilot | PoC
Implement locallyScale globally
ChallengesHunting groundsPressure & KPIs
Openness to unexpected
Innovation StrategyImpact: Incremental | Adjacencies | Transformative
Models: Observe | Work with startups | Invest in startups | Build startups
Source: @TheHeartWarsaw
Resources
RelationsDealflow partnersPartner perception
Relationship management tools
ResourcesBudgets
Time & attentionAPI / IT
SourcingMonitor ecosystem
Define needsIdentify partners
SelectionSelection
Co-creationDecision-making
Deals & legalSpeed
IP MgmtFair play
ExecutionPilot | PoC
Implement locallyScale globally
ChallengesHunting groundsPressure & KPIs
Openness to unexpected
CultureNon-invented here
ExperimentationRole models & success
stories
ResourcesBudgets
Time & attentionAPI / IT
VisibilitySingle point of contactCommunity presence
Online visibility
RelationsDealflow partnersPartner perception
Relationship management tools
PeopleTop management
supportKey people skills
Clear owner
Source: @TheHeartWarsaw
Innovation StrategyImpact: Incremental | Adjacencies | Transformative
Models: Observe | Work with startups | Invest in startups | Build startups
Visit us at The Heart!
theheartwarsaw @TheHeartWarsaw
Tomasz Rudolf
www.theheart.tech
TheHeartWarsaw TheHeartWarsaw
The Heart
Startup Scouting
Roundtable
20th April 2017
Warsaw
The HeartGlobal
CorporateVenturingAcademy
13-14th June 2017Warsaw