1

2

3

Awareness Channels

4

Purchasing Channels

5

Delivery Channels

6

Aftersales Channels

7

8

Production Problem solving

Platform

9

10

Physical IP Human Financial

11

12

Reduce risks associated with the business

Acquiring resources

Economic reasons

13

What does the product/service do?

What makes your product special?

Who will buy it?

What is the main reason behind them buying?

Where will it be sold/offered?

Is it ready to buy or requires installment?

How will it be promoted and sold/offered?

14

15

How are they

paying?

What are they paying

for?

What is the price?

16

17

Fixed Costs

Variable Costs

18

4