BE REMARKABLECREATING KICK-ASS CONTENT FOR SEARCH ENGINE SUCCESS

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HELLO EVERYONE! I’M SHAWN. !

I AM A SMALL BUSINESS SUPERFAN.

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WE’RE GOING TO TALK ABOUT MAKING STUFF FOR YOUR WEBSITE. !

TODAY, WE’RE GOING TO TALK ABOUT POETRY.

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BE REMARKABLE.

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SEO 101: LET’S RECAP.

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DEFINE YOURSELF !First, we have to do some homework. You want to show up in Google when people search for something, but what? You have to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. Don’t worry, it’s fun, and it may help you better define your business.1

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CREATE CONTENT !This is the best way to get good results on any search engine, not just Google. You have to make sure your content matches visitor (and Google) expectations. Search engines want to deliver awesome stuff to their customers. If you want a solid ranking, you need to create something unique, trusted, and worthwhile. 2

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MAKE FRIENDS !Become part of a larger community. You want people to link to your business and talk about what you do. To search engines a site or business being mentioned by a lot of others is a site or business that’s trusted and worth listing. Do people like you? Do they tweet about you? What can you offer to help make that happen?3

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NOW WHAT?

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NOW YOU NEED remarkable STUFF.

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YOU’VE GOT 2 OPTIONS.

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1. PAY (OR BRIBE) SOMEONE. 2. DO IT YOURSELF.

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1. PAY (OR BRIBE) SOMEONE. 2. DO IT YOURSELF.

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1. PAY (OR BRIBE) SOMEONE. 2. DO IT YOURSELF.

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writer’s block is a

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writer’s block is a

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MYTH

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YOU’RE A POET.

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POETS ARE OBSERVANT.

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POETS STEAL STUFF.

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PATTERNS ARE EVERYWHERE.

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HAN AND LUKE STAND PROUD. ROBOTS DON'T HAVE FEELINGS. WHAT ABOUT CHEWIE?

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10 REMARKABLE PATTERNS (THAT YOU CAN STEAL)

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111. TOP 10 LISTS !

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Top 10 Content Templates !

See what I did there? It’s like jumping down the rabbit hole. We’re totally getting meta now. It’s like looking in a mirror looking in a mirror looking in a mirror. !

Here’s the deal: a lot of people freak out when they think about making good content for their website. They’ll be the first to tell you that they’re not a writer/artist/film-maker. I get it, your make pies or you’re a lawyer. You’re not a writer. You’re wrong. If I ask you to write a haiku about the moon, you can do it. Why? Because you have a template or a pattern to work from. !

1. Top 10 Lists See what I did there? It’s like jumping down the rabbit hole. We’re totally getting meta now. It’s like looking in a mirror looking in a mirror looking in a mirror. !

And here’s another thing that sweetens the deal. We LOVE articles that have

Top 10 Types of Articles !

See what I did there? It’s like jumping down the rabbit hole. We’re totally getting meta now. It’s like looking in a mirror looking in a mirror looking in a mirror. !

Here’s the deal: a lot of people freak out when they think about making good content for their website. They’ll be the first to tell you that they’re not a writer/artist/film-maker. I get it; you make pies or you’re a lawyer. You’re not a writer. But, you’re wrong. If I ask you to write a haiku about the moon, you can do it. Why? Because you have a template or a pattern to work from. !

1. Top 10 Lists See what I did there? It’s like jumping down the rabbit hole. We’re totally getting meta now. It’s like looking in a mirror looking in a mirror looking in a

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1. TOP 10 LISTS 2. INTERVIEWS !

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+ FRIEND + FAMILY MEMBER + EXPERT + NEIGHBOR + CUSTOMER

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1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS !

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Add example.

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How to Make the Perfect Pancake !

There are no excuses for making a bad pancake. This is the first cooking skill you

should graduate on to after microwave mac and cheese. I’m not going to spend

too much time going over recipes; most of you will end up making it from a box

anyway. The important thing here, is that the box you buy says “Pancake Batter”

on it somewhere. !

We’re not making brownies or cake. Got it? We’re making the next best thing.

We’re making flapjacks, mister. And they’re gonna be amazing.

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1. Measure all of your ingredients carefully.

2. Leave the batter a little clumpy. 3. Get the pan nice and hot [you want water to dance].

30-Second Book Review: Purple Cow by Seth Godin !

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Well, I got to tell ya that the first time I heard about this book from a couple of my friends at work, I thought it was a joke. I figured it was just something thatsome guy put together to be funny. !

I was wrong. This is some dead-serious marketing advice.

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1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS !

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Add example.

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How to Make the Perfect Pancake !

There are no excuses for making a bad pancake. This is the first cooking skill you

should graduate on to after microwave mac and cheese. I’m not going to spend

too much time going over recipes; most of you will end up making it from a box

anyway. The important thing here, is that the box you buy says “Pancake Batter”

on it somewhere. !

We’re not making brownies or cake. Got it? We’re making the next best thing.

We’re making flapjacks, mister. And they’re gonna be amazing.

!

1. Measure all of your ingredients carefully.

2. Leave the batter a little clumpy. 3. Get the pan nice and hot [you want water to dance].

WANT TO BE CREATIVE? START RUNNING (FOR FUN) !

It’s not easy coming up with new ideas day in and day it. You do your best. You keep up on the latest trends, follow interesting people on Twitter, and have built a team of people who play improv every morning and make up their own rules to Monopoly. But still—being creative can feel a little like forced from time to time. You need the ideas to flow, not sputter. !

Well, I’m gonna let you in on a little secret, and I know it’s something you may not want to hear: a little bit of exercise is exactly what you need.

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1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS 5. 5 REASONS !

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5 Reasons Goonies is the Best Entrepreneurial Film of All Time !

Okay, before we get too far into this I’ll come clean. Part of the reason I’m doing this is to tell my wife why we have to watch Goonies again. It’s for work. It’s because I’m trying to do something good in the world. It’s not pleasure. Oh no. It’s not because I want to put on a pirate patch and yell, “Hey you guys!” over and over and over again. !

I want to help small business owners. That’s noble, right? !

1. It’s all about teamwork. !

5 Reasons The Goonies is the Best Entrepreneurial Film of All Time !

Okay, before we get too far into this I’ll come clean. Part of the reason I’m doing this is to tell my wife why we have to watch Goonies again. It’s for work. It’s because I’m trying to do something good in the world. It’s not pleasure. Oh no. It’s not because I want to put on a pirate patch and yell, “Hey you guys!” over and over and over again. !

I want to help small business owners. That’s noble, right? !

1. It’s all about teamwork.

GODADDY 2014

1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS 5. 5 REASONS 6. STEP-BY-STEP !

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How to Make the Perfect Pancake !

There are no excuses for making a bad pancake. This is the first cooking skill you

should graduate on to after microwave mac and cheese. I’m not going to spend

too much time going over recipes; most of you will end up making it from a box

anyway. The important thing here, is that the box you buy says “Pancake Batter”

on it somewhere. !

We’re not making brownies or cake. Got it? We’re making the next best thing.

We’re making flapjacks, mister. And they’re gonna be amazing.

!

1. Measure all of your ingredients carefully.

2. Leave the batter a little clumpy. 3. Get the pan nice and hot [you want water to dance].

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How to Make the Perfect Pancake !

There are no excuses for making a bad pancake. I’m not going to spend too much time going over recipes. The important thing here, is that the box you buy says “Pancake Batter” on it somewhere. !

We’re making flapjacks, mister. And they’re gonna be amazing. !

1. Measure all of your ingredients carefully. 2. Leave the batter a little clumpy. 3. Get the pan nice and hot (you want water to dance).

GODADDY 2014

1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS 5. 5 REASONS 6. STEP-BY-STEP 7. LIST O' LINKS !

!

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Add example.

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How to Make the Perfect Pancake !

There are no excuses for making a bad pancake. This is the first cooking skill you

should graduate on to after microwave mac and cheese. I’m not going to spend

too much time going over recipes; most of you will end up making it from a box

anyway. The important thing here, is that the box you buy says “Pancake Batter”

on it somewhere. !

We’re not making brownies or cake. Got it? We’re making the next best thing.

We’re making flapjacks, mister. And they’re gonna be amazing.

!

1. Measure all of your ingredients carefully.

2. Leave the batter a little clumpy. 3. Get the pan nice and hot [you want water to dance].

Best Campfire Cooking Websites !

You’re an amazing cook out there in the wild. Grilling dogs, making s’mores, and baking cake. Woa, where did that come from? Baking cake? No one bakes a cake over hot coals, right? Wrong. !

Visit the links below to find out just how sophisticated you can get over some open flames. !

www.artofmanliness.com Best foil packet cooking online. Wrap it. Cook it. www.dutchovendude.com 3 words: banana coffee cake. I’m not kidding. www.marthastewart.com Glampfire cooking for the more sophisticated.

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1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS 5. 5 REASONS 6. STEP-BY-STEP 7. LIST O' LINKS 8. IMAGE QUOTES !

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1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS 5. 5 REASONS 6. STEP-BY-STEP 7. LIST O' LINKS 8. IMAGE QUOTES 9. PRESENTATIONS

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HEY! LET’S TALK ABOUT

poetryBY SHAWN PFUNDER

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1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS 5. 5 REASONS 6. STEP-BY-STEP 7. LIST O' LINKS 8. IMAGE QUOTES 9. PRESENTATIONS 10.THE SELFIE

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Are card games good for you? !

I have this conversation with my old man all the time. In this video, I break it down for all of you. If you need good material to justify your obsession, look no further. !!

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Are card games good for you? !

I have this conversation with my old man all the time. In this video, I break it down for all of you. If you need good material to justify your obsession, look no further. !!

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In this little video, I go over the scientific EVIDENCE that card games will make you smarter, more strategic, and a better creative thinker. !

So, you don’t have to take my word for it—it’s science, man. Pure science

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START SMALL. GET GOOD. GO BIGGER.

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(freedom quilt pic)

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YOU’RE A POET.

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garage.godaddy.com

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godaddytraininghub.com

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QUESTIONS?

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