Kick Ass Positioning

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Presentation from Horn Group's webinar on the New Rules of Positioning and Messaging.

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  • 1. Kick Ass Positioning
    • A Webinar Presented by
  • Horn Group and Marketing Arts
  • October 10, 2007

2. For Discussion

  • Traditional Approach is Dead
  • New Positioning Model
  • 7 New Rules: Winning Positioning Strategies
  • Conclusion

Shannon Latta Partner & EVP Horn Group, Inc. www.horngroup.com Bob Wright Founder, Managing Director Marketing Arts www.marketingarts.com 3. Irrelevance of Marketing fork in it 4. Brand Annoyance 5. 6. Positioning Strategies: New Model Shift the Focus: Product-Centric to Sales Stimulus 7. 7 New Rules 1.Define your corner of the room 2.Own a problem 3.Align with the money4.Who is your Mary? 5.Speak to buyers aspirations 6.Communicate with stories 7.Cant run away from your heritage 8. Rule 1 Define Your Corner of the Room 9. Rule 2 Own a Problem 10. Rule 3 Align with the Money 11. Rule 4 Who is Your Mary? 12. Buyer Evolution Model

  • What are their:
  • Needs?
  • Motivations?
  • Aspirations?
  • Characteristics?
  • Problems?

Mary 1 stten Lee Next 100 Hans Next 50 13. Rule 5 Speak to Your Buyers Aspirations 14. Rule 6 Communicate Stories 15. Good Stories Answer These Questions Why your solution now ? Who is this for Why should I careHow are you different/better? ? ? 16. Rule 7 Cant Run Away From Your Heritage 17. In Conclusion 18. Send Us Your Pitch Free Assessment [email_address] [email_address] 19. Thank You!

  • Your Questions
  • Contact Shannon for a copy of todays presentation
  • Join us for our next webinar
    • Social Media Boot Camp
      • Social Media Director Kyle Flaherty
      • December 4 at 10am PDT

Shannon Latta Partner & EVP Horn Group, Inc. 415.905.4030 [email_address] www.horngroup.com Bob Wright Founder, Managing Director Marketing Arts [email_address] 415.314.7579 www.marketingarts.com