5 Tips for Successful

B2B Social Media Marketing

Tip 1: Identify Your Audience

Identify the individual who will make the purchase decision

Tailor your offering to help them meet their objectives

Trends in Content Formats

In 2014, tweets with images received

150% more retweets. (SocialTimes)

Photos accounted for 75% of the content posted by Brand Pages on Facebook. (Social Media Examiner)

The use of videos and infographics in

B2B marketing increased by 8% and 9% respectively in 2014. (Demand Gen)

Tip 3: Avoid Cross-Posting

Avoid posting the same content across platforms

Cross-posting is counter-productive

Adapt your content as per your platform

Tip 4: Engage with Influencers

Establish relationships with people who are popular among your target audience

Influencer marketing works like word-of-mouth publicity, only on a much larger scale

Tip 5: Participate in Social Media Communities

Identify groups and communities relevant to your industry Participate by asking relevant questions

Share your expertise by answering questions

Remember, stay active and stay relevant.

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