Using the Power of Social Networks for Social Good

Presentation by Natalie Sisson

What is Social Media?Social Media is media with a social componentthat provides a two-way street for communicating.

Social media is produced through self-publishing & user-generatedcontent vs traditional media

What is Social Media?• Social Networking. (Facebook, Twitter, Last.FM)• Social Photo and Video Sharing. (YouTube, Flickr)• Wikis. (Wikipedia, Wikia)• Social Bookmarking. (Del.icio.us, Blinklist, Simpy)• Social News. (Digg, Propeller, Reddit)

Social Media Effects

How should you use it?Where do you need to be?Twitter, Facebook, LinkedIn, Blogs, Newsletterand YouTube

What do you need to do?1. Have a compelling story to tell.2. Make a specific ask or establish a specific goal to

reach.3. Make it astonishingly easy to give (via Chipin,

JustGiving, FundRazr, Causes)

Introducing FundRazr• FundRazr is a Social Commerce application that

allows you to collect fees, donations and sell tickets.

• It’s a free to install Facebook application that is fully integrated with PayPal for secure payments processing.

http://fundrazr.com and info@fundrazr.com

What’s the problem?• Collecting fees using cash

& paper checks is painful• No easy way to issue tax

receipts / refunds• No automated reporting

or financial history• Lost payments

= lost revenue & deficit• Fundraising is hard work

Who has the problem?

Political candidates

Non-profits

Recreational sports teams

School groups

Social (hobby) clubs

Any member-centric organization

What’s the solution?

• No more cash, cheques, or IOUs• Fundraising brings in more money• Save time, money, and effort• Safe, secure, and minimizes risk• Everyone gets their paperwork• Volunteers get their lives back & stay engaged

The FundRazr Formula

How does FundRazr work?

Great ResourcesBeth Kanter is the author of one of the longestrunning and most popular blogs for nonprofitshttp://www.bethkanter.org

Heather Mansfield is the Nonprofit CommunityManager for Change.orghttp://nonprofits.change.org/

Allison Fine writes about Social Media & Social Changehttp://afine2.wordpress.com/

LinkedIn for Good showcases all nonprofits and groupshttp://www.linkedin.com/good

Social Media TrainingPlease contact Natalie Sisson if you’re interested inSocial Media Personal Training for your Non-Profit orattending one of our Social Media Bootcamps inAugust and September.

Full contact details are at my online business card:Nataliesisson.tel

Catch me on Twitter @nataliesisson @womanzworld