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Analytics in non-profit world
How non profits can use analytics totransform the landscape of their operation
msi.or.ke
Data analytics can helpnonprofits make better decisionsabout the most effective way toallocate their scarce resources
to maximize social impact
B r i d g e s p a n
DataHAVE THE RIGHT DATA
Build the right tools to collect the rightdata.e.g Surveys, focus groups, self reports,web data, mailing lists, census data,social media, promoter scores e.t.c.
DataExplorationStart with basic explorationto get insights about pastbehavior patterns of:1. Your beneficiaries2. Your donors/ members3. Your volunteers
Use the data to exploreambiguous problems
e.g. Why do some volunteers lose interest inyour activities so fast?
Use the data to describeproblems your are aware of
e.g. What geographies require your servicesthe most?
How do your beneficiaries interact with yourproducts or services?
Use your data to research causesto problems that are clearly
defined
e.g. With change of operation, are you likely to havemore people donate money towards your cause?
And determine optimal ways to do theseactions in order to achieve the goal of
increased social impact