ICT4ALL:  ICT  for  Development  E-­‐Government  /  Using  ICT  to  Fight  

Gra?  &  CorrupBon  (Government  Engaging  the  CiBzen  

through  Social  Media)  JaneKe  Toral  

DigitalFilipino.com  

SearchProfileIndex.com  

hKp://bit.ly/a23Zsh  September  2010  

April  2011  

November  2010  

November  2010  

June  2011  

June  2011  

What  are  the  main  challenges  for  online  engagement?  

Internet  Search  emerges  as  the  top  online  acBvity.  

Ac#vi#es  showing  significant  increase  at  95%  confidence  levels  Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines    Source:  Yahoo!-­‐Nielsen  Net  Index  2010  

hKp://selnd.com/9nEOR3  

hKp://bit.ly/9DLFnc  

Track  socially  –  BIR  on  FB  

How  to  get  involved  in  Web  2.0?  

Anchored  on  a  social  media  policy  

Source:  hKp://www.hubspot.com/social-­‐media-­‐5-­‐pack/  

How  to  transform  a    democraBc  naBon  to    

“government  with  the  people”?  

Dialogue  on  E-­‐Government  

•  RA  8792  E-­‐Commerce  Law  mandates:  – Accept  the  creaBon,  filing,  or  retenBon  of  such  documents.  

–  Issue  permits,  licenses,  approval  in  electronic  form.  –  Require  and/or  accept  payments  in  electronic  form.  

–  transact  the  government  business  and/or  perform  governmental  funcBons  using  electronic  commerce,  and  for  the  purpose,  are  authorized  to  adopt  and  promulgate,  a?er  appropriate  public  hearing…  

Be  Useful  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

mobile   mobile   mobile   mobile  

hKp://foursquare.com  

hKp://digitalfilipinocom.ning.com  

hKp://digitalfilipino.podomaBc.com  

hKp://slideshare.net/janeKetoral  

A  successful  Web  2.0  

•  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  

Let’s  talk  

hKp://facebook.com/janeKetoral  hKp://twiKer.com/digitalfilipino