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everyday
people
policy makersprofessionals
... between wanting & saying
... between w anting &
doing ...between wanting, doing & saying
We mobilise & support teams
... between saying & doing
everyday
people
policy makersprofessionals
We mobilise &
support teams
... between
wanting &
saying
... between
saying & doing
everyday
people
policy makersprofessionals
We mobilise & support teams
... between wanting & saying
... between saying & doing
... between w anting &
doing ...between wanting, doing & saying
understanding
the gap between
saying & doing
challenge
Say-Want gap
We mobilise &
support teams
spending a day with Celiacoming along to church
Celia interacts with her social worker
everyday
people
policy makersprofessionals
understanding the gap between saying & doing
challenging what’s ‘good’ creating new reference points
generate ideas to close theWant-Do gap
contracting literaturecoming along to church
Celia interacts Celia interacts withv
everyday
people
policy makersprofessionals
trying new experiences
trying new experiences
trying out new roles
everyday people
policy makers
professionals
We mobilise & support teams
challenging what’s ‘good’ cre-ating new refer-
... between saying & doing
creating ideas for individuals & organizations
testing interactions that prompt change
From safety nets to trampolines
Unusual suspects not just usual stakeholders
No consultancy projects
Hunch 5 Our ethnographic field work and story writing is predi-cated on spending loads of time with people in their homes, neighborhoods, and workplaces. But spending loads of time with people is darn expensive. Particu-larly if you use a consultan-cy business model - where you bill by the hour or by the day. We’re going to try a different business mod-el. Where we sell the stories and tools from the fieldwork to multiple organizations. Along with apprenticeships to participate in the process.
Practically, this looks like….Changing how organiza-tions and agencies pay for this kind of work. Rather them paying for the process, they will pay to use what comes from the process. And rather than report to a single funder, we will try to have multiple buyers. We think this ensures that processes aren’t one-time events, but are made tangi-ble enough to be replicated.
We start with people, not systems.
little book of hunches
version 1
Hunch 1 We will try framing our projects in terms of the
people left out, on the margins, or experiencing lousy
outcomes. That means, we will move away from
framing projects in terms of a broad social challenge
(like chronic disease) or in terms of an under-
performing institution (like failing schools). Instead,
we’ll focus on people in a particular place.
Practically, this looks like….
Naming a group of people, rather than an institution or issue.
So rather than look to improve our schools, we’d look to improve
outcomes of young people not showing up to particular school.
We’d relocate ourselves to that place. And spend a lot of time
with young people to understand the rub between them, their
families, services, and systems. By framing projects like this, we
don’t assume that the solution is the school. We leave open the
possibility that some of the solutions lie outside of the school.
Hunch 2 We won’t wait for fully funded projects. We’ll start
small, and invest our own resources in collecting
stories of people living tough as well as those living
surprisingly well (the positive deviants). Because
we think stories can surface gaps, be a source of
practical ideas, and build the momentum for making
those ideas real.
Practically, this looks like….
Us investing in ethnographic field work in the places and with
the people we find interesting. And publishing these stories, and
our annotated notes. With different lenses of interpretation. We
will monetize these sets of stories, and the learning experiences
around stories. The people behind the stories will get at least 10%.
By getting the stories out there, we hope to find enough partners
to move into full prototyping projects.
Hunch 3 We won’t stop with stories of people on-the-ground.
We’ll also try collecting stories of the people
inside services and systems. Using the same deep
ethnographic methods. Not just interviews or
workshops. So we can really contextualize what
professionals & policymakers do. Not just what they
say. We think this requires structuring our team
around different ‘user’ groups.
Practically, this looks like….
Identifying the range of actors that people on-the-ground
interact with - and spending time with those actors in their
contexts. We’ll look at these different actors as potential users of
whatever solutions we create. And differentiate roles on our team
by user group. So we might have team members with a focus on
young people as the user group. And those with a focus on social
workers and managers as the user group.
Hunch 4 We think a good story doesn’t just describe what is
happening now, but imagines what could be. The
challenge is people don’t always know what could be.
They can’t ask for things they don’t know exist. Or that
they don’t have words for. So during our field work,
we’re not just going to observe. We’re also going to
try creating experiences that expose people to new
reference points & alternatives.
Practically, this looks like….
Blending observation, conversation, and experience design. In the
past, during field work, we’d just observe people and talk to them.
We’d go away to analyze the data, and generate ideas. Then we’d
prototype. Now we want to prototype experiences with people
much earlier. Using stories, film, improvisation, and role play
techniques to help them see alternatives, and be able to ask for
different things.
Hunch 5 Our ethnographic field work and story writing is
predicated on spending loads of time with people in
their homes, neighborhoods, and workplaces. But
spending loads of time with people is darn expensive.
Particularly if you use a consultancy business
model - where you bill by the hour or by the day.
We’re going to try a different business model. Where
we sell the stories and tools from the fieldwork to
multiple organizations. Along with apprenticeships to
participate in the process.
Practically, this looks like….
Changing how organizations and agencies pay for this kind of
work. Rather them paying for the process, they will pay to use
what comes from the process. And rather than report to a single
funder, we will try to have multiple buyers. We think this ensures
that processes aren’t one-time events, but are made tangible
enough to be replicated.
everyday people
policy makersprofessionals
challenge Say-Want gap
generate ideas to close theWant-Do gap
Build & test ideas to close Want-Do gap
We mobilise & support teams
everyday
people
policy makersprofessionals
understand Do-Say gap
challenge Say-Want gap
generate ideas to close theWant-Do gap
We mobilise & support teams
everyday
people
policy makersprofessionals
understand Do-Say gap
challenge Say-Want gap
generate ideas to close theWant-Do gap
Build & test ideas to close Want-Do gap
We mobilise & support teams
need for change
shared
desired
outcome
staff
Neighborhood
networks
Social work practice & training
Language course
Immigration
& tax officeWerkplein rules & procedures
We’re here!
Here we’re looking for partners to take ideas
further!
understand Do-Say gap
challenge Say-Want gap
generate ideas to close theWant-Do gap
test ideas to closeWant-Do gap
test ideas to closeWant-Do gap