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What Social Media Means for the Way We
Work
Maddie Grant, CAE@maddiegrant
Lindy Dreyer@lindydreyer
Jamie Notter@jamienotter
social media changes the way
we work
individual behaviors
internal processes
organizationalstructure/
culture
individualbehaviors
internal processes
organizationalstructure/culture
Two Approaches
Centralized: A single department responsible for posting, monitoring, reporting, coordinating responses from official spokespeople.
Decentralized: Interdepartmental cooperation for posting, monitoring, reporting, coordinating responses from multiple official and unofficial spokespersons.
Control
Advocacy
EducationMembership
Social Media Team
Clarity
Advocacy
EducationMembership
Social Media Team
What Social Media Means for the Way We
Work
Maddie Grant, CAE@maddiegrant
Lindy Dreyer@lindydreyer
Jamie Notter@jamienotter
