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@kathleengage on @slideshare Gaining visibility is essential to reaching your market. Yet, in today's online and social media environment, you have to do more than ever before. You have to be a Rock Star! online. This presentation hits on some of the most important aspects of achieving this outcome.
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Become an Online Rock Star!Featuring Kathleen Gage
www.PowerUpForProfits .com
What is a Rock Star?
1. Someone who has name recognition2. A force in their market3. An influencer4. Someone others want to know and partner with
Why Become a Rock Star?
1. People love celebrities2. You’re worth more3. Doors open4. Great opportunity all the way around5. You may get “discovered”
Downsides of Being a Rock Star?
1. You subject yourself to criticism2. You can’t (and won’t) please everyone3. Maintaining position takes work 4. Your community has high expectations and you
MUST do what you can to realistically live up to this.
5. Realize, this is a fickle world, so build your fame on sustainability
Focus on what it takes
1. Determine how you want to be known as a rock star.
2. Determine what sets you apart from others?3. What makes you fascinating, interesting, unusual,
alluring, or unique?4. Follow other rock stars to see what they do.5. Be a self promoter.6. Make sure your online presence stands out.
What to do1. Focus on visibility2. Inventory your assets– Intellectual property– List size– Social media presence
3. Develop a marketing schedule4. Have a growth plan – Intellectual property– Team – Resources – Training
Areas of focus 1. Interviews 2. Blog postings3. Articles 4. Product launches 5. Partnerships 6. Intellectual property7. Revenue streams
Weaknesses vs Strengths 1. What are your weak spots?2. Where are your strengths?3. What needs to change?4. What do you need to do more of?
Bottom Line1. Vision what you want2. Be willing to do the footwork3. Hold on to your vision4. Remember you big WHY!
