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Building Vital Profitable Retail Communities
The Spruiker Hire GLC Method Workshops
The Spruiker Hire GLC Method Workshops
As a Centre Manager I have developed strategies that consistently lead to:
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profitable tenants increased occupancy increased customer numbers increased community access
Grow and attract more high performing retailers
Clarify and Leverage your unique identity; and
Enhance your standing in the Community
When you implement the Spruiker Hire GLC Method you will:
The GLC Approach
The GLC approach will ensure that the majority of your retailers will be exposed to the thinking and will all be ‘on the same page’ moving forward:
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Day One: Key Note Presentation• 45 minutes• Concept overview • Allretailersandstaff
invited
Question Time
• 1 hour
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Summary Report & Recommendations:I will deliver a summary report and recommendations in accordance with the GLC Method within 14 days of completion.
Day Two:3 x 1/2 day sessions (identical content) • 9am-12.30pm; • 1.30pm-5pm;
• 6pm-9.30pm
Day Three:1 on 1 with 5 retailers• 45 minute 1 on 1
sessions with up to 5 nominated retailers
Review meeting with you/your team
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Workshop Content
Key Note –
Overview of Spruiking is Back – in store strategies to compete with online retail
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3 ½ hour workshops – 12 step plan to improve Retailer Performance
Each workshop will cover the following topics:
Internal store presentation
External store presentation
Stock levels
Team Performance
Gaps Training
Customer Loyalty
Landlord/Centre Management Collaboration
Community Interface
Sales analysis
Event Management (including planning and checklists)
And Spruiking! (including script writing)
….andfinally:Review,refineandrepeat
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Workshop Content
All templates will also be supplied in electronic format for downloading and can include the shopping centre/precinct logo plus an electronic copy of the Spruiker Hire powerpoint presentation.
Each participant will be supplied with a workbook which will include a number of template checklists for:1. Goal setting
2. Self assessment
3. Spruiker script writing
4. Event action plans
5. Theming ideas checklist
6. Top spruiking tips
7. Event evaluation
8. Mini marketing plan
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FREE Workbook and 8 Templates!
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Spruiker Hire GLC Method Summary Report and Recommendations
To be delivered within 14 days of completion
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Workshop Content
One on One Discovery Consultations with up to 5 Individual Retailers
Your choice who to receive the one on one consultations. Choose either:
Distressed retailers to help improve their performance
High performing retailers to help them make the decision to step up to the next level
…or a combination of both.
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About Desley Cowley#eclecticdabbler
Desley is a licensed shopping centre manager, speaker, trainer and facilitator who specialises in building sustainable shopping centre communities. She works with owners and developers to turn underperforming retail assets into vital and profitablecommunityhubs.
Desley’s been managing shopping centres for more than 26 years for private and institutional investorownersandhasbeendirectlyresponsiblefortheprofitabilityofover$300minretailassets and has contributed to the success of more than 400 retailers across 4 states.
As an example, when she implemented these principles at one underperforming shopping centre, results turned around from the centre being 2.5% to 3% BELOW the industry benchmarks over the prior two years to 2.5% to 3% ABOVE industry benchmarks moving forward. In a centre with an annual turnover of more than $50m this level of achievement can equate to literally millions of dollars in increased retail sales for the centre.
Desleyisknownforturningunderperformingretailassetsintovitalandprofitablecommunityhubs that get better results through commitment to community and better use of shared retail spaces.
You can connect with Desley on LinkedIn and check out some of her blogs: www.linkedin.com/company/spruiker-hire
Desley Cowley
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15 minutes FREE chat with Desley about your community woes Phone 0419 817 973 or email [email protected]
OFFER
What we doShopping Centre Management and PlanningRetailerTrainingNational Talent DirectoryLicensedRealEstateAgent (lic no 3232669)
Contact DetailsDesley CowleyE:[email protected]:0419817973POBox8169,Allenstown.Q4700 www.spruikerhire.com
Building Vital Profitable Retail Communities
