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2014 ROTARY INTERNATIONAL CONVENTION Regional Membership Plans – How to Leverage them and Grow Membership Moderator – RC Noel Trevaskis Rotary Club of Bega Australia

Regional Membership Plans: How to Leverage Them and Grow Membership

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The regional membership plan initiative is designed to increase membership by leveraging regional strategies for attracting new members and engaging current members. The 16 regional membership plans, led by RI directors, span the Rotary world. Come hear about the background and current status of the plans and learn how to leverage these plans to grow membership.

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Page 1: Regional Membership Plans: How to Leverage Them and Grow Membership

2014 ROTARY INTERNATIONAL CONVENTION

Regional Membership Plans – How to Leverage them and Grow Membership

Moderator – RC Noel TrevaskisRotary Club of BegaAustralia

Page 2: Regional Membership Plans: How to Leverage Them and Grow Membership

• Joined Rotary in 1996

• Member of Bega Rotary Club

• District Governor 9710 Australia–2005-06

• 2012 Chairman of Membership Development Committee for Zone 7B & Zone 8

• Rotary Coordinator 2011-2014

ROTARY COORDINATOR NOEL TREVASKIS

Page 3: Regional Membership Plans: How to Leverage Them and Grow Membership

• Joined Rotary 1999 - Rotary Club of Baguio Summer Capital

• Club President 2004-05

• District Governor 2009-10

• Rotary Coordinator Zone 7A 2012-15

ROTARY COORDINATOR OYAN VILLANUEVA

Page 4: Regional Membership Plans: How to Leverage Them and Grow Membership

• Joined Rotary in 1988 Rotary Club of Karur

• District Governor 3000, 2000-01

• Rotary Coordinator – Zone V, 2013-16

• Member of Membership Committee, 2014-17

ROTARY COORDINATOR PDG CHOCKALINGAM BASKER

Page 5: Regional Membership Plans: How to Leverage Them and Grow Membership

• Joined Rotary Club of Waukesha Sunrise in 1989

• District Governor D6270 2008-09

• Zone 28 Assistant Rotary Coordinator 2010 – 2013

• Rotary Coordinator for Zone 28, 2013 -2016

ROTARY COORDINATOR TAMIE (TAMARA) KOOP

Page 6: Regional Membership Plans: How to Leverage Them and Grow Membership

2014 ROTARY INTERNATIONAL CONVENTION

RC Oyan VillanuevaRotary Club of Baguio Summer CapitalThe Philippines

Page 7: Regional Membership Plans: How to Leverage Them and Grow Membership

CLUBS LESS THAN 25 CLUB MEMBER PERCENTAGE

Page 8: Regional Membership Plans: How to Leverage Them and Grow Membership

REDISCOVER ROTARY, GOING BACK TO BASICS

Page 9: Regional Membership Plans: How to Leverage Them and Grow Membership

• The members passionately spoke from the bottom of their hearts!

• The disciplines of the committee members FIT the needs of the clubs and districts.

THE BEST WERE TRULY CHOSEN

Page 10: Regional Membership Plans: How to Leverage Them and Grow Membership

NON TRADITIONAL TRAINING METHODS

Page 11: Regional Membership Plans: How to Leverage Them and Grow Membership

MORE TRAINED AND ENTHUSIASTHIC ROTARIANS MEANS MORE PASSIONATE ROTARIANS ?

PHASE ONE PHASE TWO

EN

TH

US

IAS

M

TIME

Gen

erat

ing

awar

enes

s,

enth

usia

sm

POINT OF INFATUATION

DESIRED END-STATE

(HIGHER RETENTION

AND MEMBERS)

Page 12: Regional Membership Plans: How to Leverage Them and Grow Membership

2014 ROTARY INTERNATIONAL CONVENTION

RC PDG Chockalingam BaskerRotary Club of KarurIndia

Page 13: Regional Membership Plans: How to Leverage Them and Grow Membership

Regional membership plans help districts and clubs to improve both qualitatively and quantitatively for the following:

–Membership Goal setting– Learning techniques of membership

development– Recruitment– Assimilation and Retention– Extension

Page 14: Regional Membership Plans: How to Leverage Them and Grow Membership

In District conducting zone wise membership seminars helped the club leaders and membership chairs to plan, and learn how to inform and act.

“The Zone V which is the largest Zone in membership continues to grow by about 7% annually adopting the good techniques of RMP.”

Page 15: Regional Membership Plans: How to Leverage Them and Grow Membership

Listing of Rotary, Rotaract and TRF Alumni helped in widening base of Potential/ Prospective members.

“A database under preparation for the same.”

Page 16: Regional Membership Plans: How to Leverage Them and Grow Membership

Promoting Couple and Family Memberships with incentives like rebate in club dues resulted in immediate growth.

“Many clubs have introduced this concept and we are expecting at least five couple members in a club this year.”

Page 17: Regional Membership Plans: How to Leverage Them and Grow Membership

Appointing District Officers on Special Duty for weak clubs resulted in more vibrant clubs, thereby promoting membership growth.

“We have allotted a special budget for this exercise to do a health check up on weak clubs and turn them into active vibrant club.”

Page 18: Regional Membership Plans: How to Leverage Them and Grow Membership

Rewarding district and clubs with Membership zone and district awards resulted in significant motivation and encouragement to perform better.

“For the first time this year we have introduced Zonal awards for Clubs and individual Rotarians for their contribution in membership development which is highly encouraging.”

Page 19: Regional Membership Plans: How to Leverage Them and Grow Membership

2014 ROTARY INTERNATIONAL CONVENTION

RC Tamie KoopRotary Club of Waukesha SunriseUnited States

Page 20: Regional Membership Plans: How to Leverage Them and Grow Membership

North America – Zones 28-29• Member Attraction• Member Engagement• Strengthen Rotary Clubs• Increase Service Activities• Increase Telling Our Stories

Page 21: Regional Membership Plans: How to Leverage Them and Grow Membership

QUESTIONS

Page 22: Regional Membership Plans: How to Leverage Them and Grow Membership

RC Noel [email protected]

RC Oyan Villanueva [email protected]

RC C. [email protected]

RC Tamie [email protected]

PANEL AND CONTACT INFORMATION

Page 23: Regional Membership Plans: How to Leverage Them and Grow Membership

Register for upcoming webinars and access recordings of past webinars at

www.rotary.org/webinars

WEBINARS

Page 24: Regional Membership Plans: How to Leverage Them and Grow Membership

Thank You !!