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1 | Sales Presentation URBANITE | 28/10/14
URBANITE & URBANITE XLURBANITE & URBANITE XLLet Your Ears Be LovedLet Your Ears Be Loved
Product concept and market situation July 2014
2 | Sales Presentation URBANITE | 28/10/14
Introduction of New Mobile Stereo Headphones
Sennheiser is proud to announce the launch of URBANITE mobile stereo headphone series, which consists of:
URBANITE – On-ear mobile stereo headphone with remote control for Apple smartphones & tablets.
URBANITE Galaxy – On-ear mobile stereo headphone with remote control for Samsung Galaxy smartphones & tablets.
URBANITE XL – Over-ear mobile stereo headphone with remote control for Apple smartphones & tablets.
URBANITE XL Galaxy – Over-ear mobile stereo headphone with remote control for Samsung Galaxy smartphones & tablets.
3 | Sales Presentation URBANITE | 28/10/14
Key Target Group
“The Urban Adventurer”
18-25 years old
Male and Female
Millenials with good taste and affluence, who are always online and look for brands & design, not only for sound.
Heavy music consumers – want to have good value for money, bass sound and look for stylish products.
URBANITE will address customer’s lifestyle: Urban, active, bold, explorative, sporty, cool - but not too cool.
4 | Sales Presentation URBANITE | 28/10/14
URBANITE & URBANITE XLURBANITE & URBANITE XLLet Your Ears Be LovedLet Your Ears Be Loved
Product concept and market situation July 2014 URBANITE goes VIRAL
5 | Sales Presentation URBANITE | 28/10/14
Introduction of New Mobile Stereo Headphones
URBANITE and URBANITE XL are targeted towards modern, young people seeking bass driven sound and urban design.
6 | Sales Presentation URBANITE | 28/10/14
BENEFITS / FEATURES
Take your club with you – massive bass and clear treble
Tough companion – extra rugged for robust urban living
Stay connected – control your music and calls
Fits your life – fold them up and go
Easy to store and bring along – the unique foldable design makes it easy to collapse and store in the supplied soft pouch
Peace of mind - 2-years international warranty
URBANITE and URBANITE Galaxy
7 | Sales Presentation URBANITE | 28/10/14
BENEFITS / FEATURES
Take your club with you – massive bass and clear treble
Tough companion – extra rugged for robust urban living
Stay connected – control your music and calls
Fits your life – fold them up and go
Wrapped in comfort – XL ear-pads simply feel better
Easy to store and bring along – the unique foldable design makes it easy to collapse and store in the supplied soft pouch
Peace of mind - 2-years international warranty
URBANITE XL and URBANITE XL Galaxy
8 | Sales Presentation URBANITE | 28/10/14
Design
Unique & Bold Design
More Bass-driven Sound
Robust Quality Materials
9 | CE Marketing Highlights Telco March & April 2014 | 28/10/14
Sennheiser SYS10 18Ω Stainless steel acoustic tunnel
Angled resonator 3 button in-line remote Duo-tone flat oval cable
Premium carry case
MOMENTUM IN-EAR
MOMENTUM
In-Ear i
€ 99.00
$ 99.95
£ 79.99
CX 2 iApple
€ 49.00
$ 54.95
£ 39.99
MOMENTUM
In-Ear G
€ 99.00
$ 99.95
£ 79.99
Model Euro (€) USD ($) Pound (£) Launch Date Sample Availability
Quantities (p/year)
MOMENTUM In-Ear G
MOMENTUM In-Ear i
99 €
99 €
$ 99.95
$ 99.95
£ 79.99
£ 79.99
IFA 2014
IFA 2014
August 2014
August 2014
36,000
48,000
In-Ear CanalMOMENTUM In-Ear
CX 1.00€39.00 / $44.95 / £34.99
CX 3.00€49.00 / $54.95 / £39.99
CX 2.00 i€49.00 / $54.95 / £39.99
CX 5.00 i€79.00 / $89.95 / £64.99
CX 2.00 G€49.00 / $54.95 / £39.99
CX 5.00 G€79.00 / $89.95 / £64.99
New CX-Series - OverviewProduct Matrix – Features
HEADPHONEHEADSET with 3 button remote
TYPE
Highly improved sound4 size ear pads
Sennheiser SYS10Angled resonatorFlat oval cableHard carry case
Launch:IFA 2014
FEATURES
11 | October 28, 2014
Compatible with all major operating systems
Compatible with all major brands
Compatible with Smartphones, tablets,and many laptops
Ideal for music, gaming, movies, calls
Wired Headset for SmartphonesCOMPATIBILITY
Sennheiser Fits All
New RS Displays
New RS Displays
