#Lovethestore: When You Do Digital Right

#Lovethestore: When You Do Digital Right

JASON CHEN, VP, Retail and Partnerships, WithMeMINSON CHEN, Business Development Manager, Retail & Entertainment Vertical

Business, Samsung Electronics America, Inc. JOHN HAZEN, SVP, Direct-To-Consumer & Omnichannel, True Religion Apparel, Inc.

DAVID TAKEUCHI, Principal, Ernst & Young

#Lovethestore: When You Do Digital Right

In this session you will learn:

What the role is of digital in the store How these leaders integrated digital to physical How to take the principles and apply it

Human Centered – Experience Led – Personalized

UX

#nrf17 I nrfBIGshow.com

STORE PHILOSOPHY

SLOW THE CUSTOMER DOWNENDLESS AISLECLIENTELLING

SLOW THE CUSTOMER DOWNDIGITAL SIGNAGE

ENDLESS AISLEDIGITAL SALES FLOOR

CLIENTELLINGBLACKBOOK

BANDendless aisle

+clientelling

email acquisition is their customer

ship from store is their inventory

We must empower and not impair the stores.


#LOVETHESTOREWHEN YOU DO DIGITAL RIGHT#nrf17 I nrfBIGshow.com

“People can purchase products anywhere anytime on their mobile device. They don’t need another store”

Cultural Destination& Digital Playground (37,000 square foot space)

We don’t sell any products!

Events & Experience Program


Interact with the things you are passionate

about

Arts, music, sports, wellness, fashion, and food all powered by or enhanced by Samsung technology


• Live Cooking Demo for foodies

• on Samsung pro kitchen appliances

• Inspired by Club des Chefs

837 Event – Chef Daniel Boulud


• Behind the scenes into culinary journey from prep in kitchen to the table

• Gear VR

837 Event – Chef Daniel Boulud


837 Events – Kendall & Kylie Pop-up store


Samsung 837 Events – LeBron James


Interact with the things you are passionateAbout

Arts, music, sports, wellness, fashion, culinary

837 Art Installation - Social Media Tunnel


837 Experience – Selfie on 3 story wall

Millennials are prioritizing

'experiences' over stuff”


Samsung 837 Experience - VR Tunnel

Brand story telling through

VR


CXP

roduct

Store Design & Technology

Doing digital right

CX

+Digital Agency

Shopper MktAgency

ITVendors

Tech InnovationPartner

Shared Purpose Collaboration


“On-demand and sharing economy”

Is Retail Next?

Amazon Go

Pop-upStores?

Hotels Taxis Office Retail


$10 to $50 billion From 2014 to 2016

US – pop-ups contribute $50 billion

(16% of the online retail market)

The Rise of pop-up retail


Goggle-less VR


ADD BACKGROUND IMAGE


WithMe is an on-demand retail platform for brands to quickly open turnkey omni-channel spaces across major cities.

• Complete all-in-one smart store solution• Accelerated activation• Perfect blend of online & offline shopping• Integrated and scalable system


- The customer journey is the convergence of the online experience in a physical store.


Interactive Relationships


Experiential


Endless Aisle


Simple

WithMe Platform

TurnkeyTrue OmnichannelHyper scalingModular


Scalable & Flexible



John HazenHow do you start?

Minson ChenHow do you choose the right partnerships?

Jason ChenWhat does success look like?

Human Centered – Experience Led – Personalized