FACEBOOK

ByBayar Shahab

Our right digital media platform

IT specialist - Nasspay

OUTLINE

What is Facebook?FB’s Core/ main parts.

History & Co-Founders.

FB’s Family of Apps/Products

Is FB the most worthy platform for digital media? Facts

Statistic

FB Core partsPersonal account

Pages

Groups 2 2

3/1

0/2

016

WHAT IS FACEBOOK? Is a social networking website that connects people together any time and anywhere across the globe.

Facebook is now the fifth-most-valuable public company in the world. Its market value is around $321 billion.(brandwatch.com, 2016)

FB’s Core/main parts:

23

/10

/201

6

3

Facebook

Personal account

Pages

Groups

Messaging

HISTORY & CO-FOUNDERS.

Mark Zuckerberg is the founder and CEO of Facebook, which he started in his college dorm room in 2004 with roommates DustinMoskovitz and Chris Hughes. Originally was for college students.

23

/10

/201

6

4

FB’S FAMILY OF APPS/PRODUCTS

23

/10

/201

6

5

Most popular

Source: F8

FB’S FAMILY OF APPS/PRODUCTS

23

/10

/201

6

6

Apps

Business managerNews Feed

Events Video Photos

Search Atlas Oculus

FB Ad manager Instagram

Messenger Groups WhatsApp

Events Pages Free Basics

Products/services

Audience network

IS FB THE MOST WORTHY PLATFORM FOR DIGITAL MEDIA?

23

/10

/201

6

7

Leading social networks worldwide as of April 2016,

ranked by number of active users (in millions)

Source: Statista 2016

IS FB THE MOST WORTHY PLATFORM FOR DIGITAL MEDIA?

23

/10

/201

6

8

Most engaging social network / Time spent on each

IS FB THE MOST WORTHY PLATFORM FOR DIGITAL MEDIA?

23

/10

/201

6

9

Majority of Internet users in Iraq have Facebook account

77.90%

22.10%

Have Facebook Does not have facebook

A survey from the Arab Advisors Group , 2013probed the media consumption habits in Iraq.The survey was done on Iraqis above 18 years of age.

FACTS

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Men

Women

66% 77%

23

/10

/201

6

10

Source: Pew Research Center, 2015

Facebook Usage among Internet users by gender, Word wide

FACTS

Distribution of active Facebook users worldwide as of 4th quarter 2014, by age

23

/10

/201

6

11

FACTS

23

/10

/201

6

12

There is only one page in Iraq that matches FB’s category of Finance payment

https://www.socialbakers.com/statistics/facebook/pages/total/iraq/brands/finance/payment/

FACTS

Some other facts about FacebookThere are 1.57 billion mobile active users (Mobile Facebook MAU) for June 2016 (Source: Facebook as of 7/27/16)

Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer2012)

Most of Facebook users are female – shown earlier

Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)

50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)

42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012

There are up to 50 mullion business pages on Facebook. (source: forbes, 2015)

75% of brands will pay to promote posts

78% of Facebook advertising revenue comes from mobile ads

23

/10

/201

6

13

FB CORE PARTS

23

/10

/201

6

14

Messenger

Reach friends

start a group conversation

Voice & video call

integrate apps for messenger

Various emojis and GIFs

Synced FB messages

Payments in Messenger - Send and Receive Money

http://www.postplanner.com/blog/8-hidden-facebook-features-youre-not-using/

FB CORE PARTS

23

/10

/201

6

15

Personal account

Home

See people posts and post

Save video and photo for checking later

Profile

Schedule posts

Go live

Checking + feelings + tag people

View As…

General and privacy settings

FB CORE PARTS

23

/10

/201

6

16

FB Page

Create Page

Page Insights

FB for business

FB CORE PARTS

23

/10

/201

6

17

FB Page

Create Page

Click on create page on the left side under pages category

Click pages , then create page for mobile devices.

CREATE PAGE

23

/10

/201

6

18

CREATE PAGE

23

/10

/201

6

19

CREATE PAGE

23

/10

/201

6

20

CREATE PAGE

23

/10

/201

6

21

CREATE PAGE

23

/10

/201

6

22

CREATE PAGE

23

/10

/201

6

23

CREATE PAGE

23

/10

/201

6

24

CREATE PAGE

23

/10

/201

6

25

CREATE PAGE

23

/10

/201

6

26

CREATE PAGE

23

/10

/201

6

27

CREATE PAGE

23

/10

/201

6

28

CREATE PAGE

23

/10

/201

6

29

CREATE PAGE

23

/10

/201

6

30

CREATE PAGE

23

/10

/201

6

31

CREATE PAGE

23

/10

/201

6

32

FB INSIGHTS

23

/10

/201

6

33

FB INSIGHTS

23

/10

/201

6

34

FB INSIGHTS

23

/10

/201

6

35

FB INSIGHTS

23

/10

/201

6

36

FB INSIGHTS

23

/10

/201

6

37

FB INSIGHTS

23

/10

/201

6

38

The “Posts” tab show when your fans are online

FB INSIGHTS

23

/10

/201

6

39

The “People” tab show The people who like your Page

FACEBOOK FOR BUSINESS

Marketing On Facebook- Facebook advert helps you reach your business goals by targeting your audience and business objective .

“Business Manager” can be used to manage all your adverts and pages on one place.

23

/10

/201

6

40

FACEBOOK FOR BUSINESS

23

/10

/201

6

41

https://atlassolutions.com/

https://www.facebook.com/audiencenetwork/overview

FACEBOOK FOR BUSINESS

23

/10

/201

6

42

Facebook released Offer

watch what other pages are doing on Facebook in

order to compare their results to yours.

Calls-to-Action

Saved replies of messages for pages

GROUPS

23

/10

/201

6

43

23

/10

/201

6

44