Choosing the Right Digital Signage System

Choosing the Right

Digital Signage System

What is Digital Signage?

Digital Signage is digital

images and video sent

to displays such as

LCD monitors.

It’s also called:

Dynamic Signage

Electronic Signage

Narrowcasting

Why Digital Signage?

Inform | Persuade | Engage

Dynamic

Cost-efficient

Impactful

Digital Signage Applications

Retail Stores

Cinemas/Theaters

Banking

Sporting Venues

Corporate Communications

Hotels

Transportation

Reception Areas

Healthcare

Education

Exhibitions, Conferences,

and Trade Shows


Retail Stores

Attract customers in store, to POS,

or to specific area or item


Cinemas/Theaters

Posters

Menu boards

Uptick in sales


Banking

Decrease the perceived

wait time

Sell programs such as

mortgage rates, interest

rates, and lending

opportunities

Educate, inform, and

entertain customers


Sporting Venues Menu boards

Concourse area to sell

concessions, show games,

and advertisements

Touchscreen from luxury suite

– Customers can order concessions

and merchandise

– Online stay in city by ordering hotel

or leave city by ordering airline

ROI – their DS by selling ads

ROO – satisfy objectives


Corporate Communications

Inform/Educate

Advertise

Entertain


Hotels Wayfinding

Conference rooms

Airline check-in

RFID

In-room entertainment,

order room service,

or other services


Transportation

FIDS and GIDS


Reception Areas


Healthcare


Education

Student Unions

Wayfinding

Menu Boards

Athletic

Stadiums/Arenas

Emergency Response


Exhibitions, Conferences,

and Trade Shows

What type of system is right for me?

Software = You provide the hardware

Appliance = All-inclusive device

SaaS = Software as a service, subscription

Enterprise = Large-scale deployments

Planning for Digital Signage

What is involved?


Digital Signage

Hardware

Displays

Mounts

Players

Infrastructure

Software

Scheduling

Player

Control

Creation

Connectivity

Wired

Wireless

Cellular

Internet

Content

Media

Advertising

MarketingOperations

Installation

Network

Maintenance

Design

Deployment

Purpose

Environment

Business

ROI

Partnering

Revenue

Hardware Custom or pre-packaged solution?

How many displays?

– What sizes, resolutions, and orientations?

Where will they be located?

Infrastructure

– Calculate power and cable

measurements for distribution


Software Does this system need to be interactive?

– Local input (touch, RFID, contact closure)

– Respond to data condition

– Interface to external hardware (printer, AMX, Fire & Rescue, etc.)


Connectivity What is the network configuration

(local LAN, Internet)?

Is IT involved in the project?

Will the information be

pushed to the players

or pulled down?


Content Who is the audience (viewer of the displays)?

What information do you want to communicate?

– Products or services

– Current information (news,

weather, internal data)

– Personalized messages

– Instructions (directions,

room schedules)


Operations Who will be responsible for content

distribution and updates?

Where does this information come from

and how many contributors are there?

How often is this information updated?

Discuss budget, equipment,

and future expansion.


Design Discuss company branding

and design guidelines.

Deploy existing assets and efficiently

update information at multiple locations.

Is local input (local messages from

remote sites) required?


Business Repurpose existing content

for more effective sales

messaging.

Improve communications

with employees.

Make money by advertising

the products and services

of others.

Create new revenue

opportunities.


Digital Signage Made Easy

For SMBs to Global Networks

» RSS & Social Media

» Touch / Interactive

» Drag & Drop Design

» Live HDTV

» HTML5 & Flash

» Data Integration

» Multi-Zone

» Active Text

» Tickers & Widgets

MediaFlyer™ EXPRESS iCOMPEL™ iCOMPEL EDS

Web-based solution that

deploys in minutes

Award-winning solution

for networked signage

Advanced solution for

large-scale networks

blackbox.com/DSPlayers

Black Box IT & AV Product Portfolio

IT InfrastructureCabinets | Racks | Panels

Cooling | Power | Monitoring

CableCopper | Fiber | Lockable

Patch | Bulk | Custom

KVM & HD VideoSwitching | Extension

Trays | KVM-over-IP

AV & MultimediaAV-over-IP | Switching | Extension

Scaling | Converting | Video Walls

Wireless Presentation

Digital SignageMedia Players | Touch Screens

Specialty NetworkingExtenders | Media Converters

PoE | Wireless | Switching

Serial | Hardened Devices

The Black Box Difference

Free Application Engineering

24/7 Lifetime Technical Support

No-hassle 45-day returns

724-746-5500

or

blackbox.com

Technology

Choosing the Right Digital Signage System