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TRILOGY HEALTH & TEXT MESSAGING
Making it Work:
Employer Brand & Candidate Management
Housekeeping
AUDIO - You are in listen
only mode!
Use the control panel to
ask questions
Recording will be available
in 24 hours
Thank You
https://www.textrecruit.com/
@textrecruit
Who's Who
William Tincup
President
RecruitingDaily
@williamtincup
John Turner
Employee Services Systems
Trilogy Health Services
@thejohnmturner
How It Happened
A brief history
Turning points
A year in...
Challenges
Unemployment in the
healthcare market
Targeting employed and/or
passive candidates
Most candidates work during
prime communication hours
How Texting Helps
Speeds up on-boarding
Interview scheduling (all scheduling!)
Keeps 'tech stack' sophisticated (stay
modern)
Works On All Levels
Initial use was front line roles (RN, etc.)
Segued into high level positions
Levels the playing field
“The Boomerang”
Used to send MAIL
Alumni
3k texts in 2017
Success!
Stats
Actual Campaign Results
QUESTIONS?