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TRILOGY HEALTH & TEXT MESSAGING Making it Work: Employer Brand & Candidate Management

Trilogy Health & Text Messaging

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Page 1: Trilogy Health & Text Messaging

TRILOGY HEALTH & TEXT MESSAGING

Making it Work:

Employer Brand & Candidate Management

Page 2: Trilogy Health & Text Messaging

Housekeeping

AUDIO -  You are in listen

only mode!

Use the control panel to

ask questions

Recording will be available

in 24 hours

Page 3: Trilogy Health & Text Messaging

Thank You

https://www.textrecruit.com/

@textrecruit

          

Page 4: Trilogy Health & Text Messaging

Who's Who

William Tincup

President

RecruitingDaily

     @williamtincup

John Turner

Employee Services Systems

Trilogy Health Services

   @thejohnmturner

Page 5: Trilogy Health & Text Messaging

How It Happened

A brief history

Turning points

A year in...

Page 6: Trilogy Health & Text Messaging

Challenges

Unemployment in the

healthcare market

Targeting employed and/or

passive candidates

Most candidates work during

prime communication hours

Page 7: Trilogy Health & Text Messaging

How Texting Helps

Speeds up on-boarding

Interview scheduling (all scheduling!)

Keeps 'tech stack' sophisticated (stay

modern)

Page 8: Trilogy Health & Text Messaging

Works On All Levels

Initial use was front line roles (RN, etc.)

Segued into high level positions

Levels the playing field

Page 9: Trilogy Health & Text Messaging

“The Boomerang”

Used to send MAIL

Alumni

3k texts in 2017

Success!

Page 10: Trilogy Health & Text Messaging

Stats

Page 11: Trilogy Health & Text Messaging

Actual Campaign Results

Page 12: Trilogy Health & Text Messaging

QUESTIONS?