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The Industry Trends Every Staffing
Executive Needs to Know
347MMembers
Create economic opportunity
for every member
of the global workforce
Our vision
Create economic opportunity
Realize your dream jobFind work Be great at what you do
THE ECONOMIC GRAPH
Connecting talent with opportunity
at massive scale
The world is
changing fast…Candidates & Clients
MoreConnectivity
MoreChoice
MoreChannels
1980’s 1990’s 2000’s 2010’s
FilingCabinet
Recruiters
OfflineDatabase
JobChannels
SocialMedia
Social mediais here to stay, embracingits power is the key
1 Source: Harvard Business Review, “The End of Solution Sales”, July
2012
57%
of the decision to ‘buy’is now made before any
commercial contact with your business1
are passive and not
looking to move
75%
60%
of them are open
to opportunity!!
The best recruiters
act like marketers
Social media keeps the conversation going1
…because you need to nurture your audience
Sales is one-to-one, marketing is one-to-many2
We recommend
3 simple steps
Your followers &
your brand
Nurture your target
audiences
Do what you do
best
Build Engage Recruit
For three key audiences
Reach Engage
Differentiate your
talent brand
In the online
ecosystem
On talent strategies
in the digital era
Educate
Your followers &
your brand
Build
Professional networks & word of mouth grow as top channels for promoting brand
Source: 2015 Global Recruiting Trends.
Building your personal brand & online identity
Recruiters have 10xmore traffic than the average member
10x
of page views are members looking at members
76%
Activity on LinkedIn is viewing members’ profiles
#1Engaging Picture
Descriptive Headline
Essential Links
Custom Public Profile Link
Compelling Summary
Take the reins on others’ first impression of you
And your firm’s identity, too
Add a logo and an image
Add specialties
Speak to your target audiences
Creating ‘followers’ will
fuel your success
? ? ?
? ? ?
? ? ?
What good is a poston Facebook if you
have no friends?
Members are 61% more likely to share information as a result of following your company
61%
95% Followers are 95%
more likely to respond to an InMail
79% of members are interestedin job opportunities from companies they are following79
%
Nurture your target
audiences
Engage
Cut through the noise
Keys to great content
CAREER CONTENT COMPANY
Content mix: Rule of 3 Cs
Companies that post at least one status update
on LinkedIn per week get:
Leverage Company Status Updates
More job views20%
More applications25%
Leverage Company Status Updates
Be visible, add value, don’t sell
Research and visit where candidates and clients spend their time
Find out what they value
Engage in interactions to build trust and reputation
Keep your audience in mind
Bring customers & candidates through the funnel to action
Do what you do
best
Recruit
