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Can you visualize your sourcing strategy? if you have a plan, and it is written down in some form, then it’s real. If it’s only in your head, then it’s a fantasy and will never happen! Building your sourcing strategy as a mind map will not only enable you to visualize the strategy, but also gain more in-depth knowledge of the market you are recruiting in. This mind map will perpetually grow as you become more aware of how many candidates exist in this space and where you can find them. Most importantly, it will help you succeed and give you a visual representation to share with stakeholders. This approach will provide you: Strategy to source your critical skills Real-time understanding of your targeted market that you will grow and can be reused Competitive information for current & future business needs Confidence you have covered the market and/or identified the gaps Greater credibility and influence with hiring managers & candidates A snapshot of what the future may look like
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Optimize your Sourcing Strategy
by Building a Mind Map
Martin WarrenDirector HCMS/InsidejobMelbourne, Australia
@MartinWarren
www.linkedin.com/in/martinwarren
My journey to sourcecon
• From Melbourne Australia
• 26 hours travelling via Sydney, LA, & Salt Lake City to Denver
• In a straight line it’s 14124.95 km (8 776.83 miles)
• 15 + years in recruitment helping internal teams implement
sourcing functions and talent engagement strategies in AUS, NZ & SE Asia (Singapore & Malaysia)
• I’m passionate about sourcing & engagement and believe sourcers shape organisations
• Have a responsibility to innovate and try stuff to uncover and engage critical talent for our hiring manager
Sourcing is both a SCIENCE and an ART
The SCIENCE is a systematic approach to identify the best strategies and tools to uncover talent, measure and refine the
process
Sourcing is both a SCIENCE and an ART
The ART can be difficult to measure, involves relationship building and talent pipelining
activities
• Access to so many channels and tools - where do you start
• There is so much data online how do you cut through all the noise quickly
• The haystack is getting bigger as we speak
• What works today may not work tomorrow
We need to be part :• Data Scientist; and• Artist
Challenges when sourcing!
The world is getting smaller
What data are we looking for?
• Actual?• Assumptive?• Predictive?
What would success look like?
Imagine if you knew everything about your targeted market for critical and hard to find
skills?
Understand your audience to determine your sourcing sweet spot
Define Success Profiles
Define & Continually Refine Your
Sourcing Map
Develop Your Keyword
Search Plan
Document your Market
Map
Sourcing Strategy
What defines success
(level/depth)
Where & How we target
Documented Sourcing Sweet
Spot
What we systematically
search
Your sourcing strategy
What channels would you use?
Channels/Professions
Banking Engineering Resources IT/Telecoms
Executive\Management
Retail Medical Defence Energy
Twitter Yes Yes Yes Yes Maybe Yes Yes Maybe Yes
Google+ Maybe Maybe Maybe Yes Yes Maybe Maybe
LinkedIn Yes Yes Yes Yes Yes Maybe Maybe Maybe Yes
Facebook Yes Yes Yes Yes Maybe Yes Yes YesPinterest Maybe yes Yes Maybe Maybe
Stack Overflow, GitHub,Dribbble
Yes Yes Maybe
Xing Yes
You Tube Yes Yes Yes Yes Yes Yes Yes Yes Yes
Beknown Yes Yes Yes Yes Yes
Zoominfo Yes Maybe Maybe Maybe Yes Maybe Maybe
Wordpress Maybe Yes Maybe Yes Maybe
Instgram Maybe Maybe Yes
Branchout Yes Yes Yes Yes Yes Yes Yes
Flickr Maybe Maybe Yes
ResourceChannel
Yes Yes Yes
Example
Use a Mind Map to develop your sourcing strategy
YOU have covered the market?
• Research based approach will give you access to a larger market over time
• The market map will reflect a true picture of your targeted market
• Will enable you to identify high performers in your targeted market
• Provide you and your stakeholders with the confidence you have covered the market
• Provide greater reward for all stakeholdersDirect/
Proactive approach
3rd partyapproach
Reactive approach
Passive market
Active market
ScarceCritical
Where do you focus your sourcing effort?
• Add the most value• Operate in the most critical areas• Contribute significantly• Highly visible• $
• Hard to find• Market demand/availability• Quantities not available • Time to fill previously• High quality
Where would you focus your sourcing efforts?
ROI
Market Intel
• Visual representation of your market that perpetually grow
• Real-time intelligences of your targeted market
• Documented competitive information for current & future business needs
• Keeps you ahead of your competitors
Capability
• Demonstrates capability of strategic sourcing
• Provides confidence you have covered the market and/or identified the gaps
• Creates influence with hiring managers & key stakeholders
• Provides a snapshot of what the future may look like (workforce planning)
Something for YOU to ponder!
Do you know WHAT & WHO in your targeted market?
Find out more at http://atcevent.com/
Sydney- Tuesday, 11th NovemberMelbourne - Thursday, 13th NovemberAuckland- Monday, 17th November
Thank you it’s been fun!
Martin WarrenDirector HCMS/Insidejob
[email protected] @MartinWarren
www.linkedin.com/in/martinwarren
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