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How the Brain WorksPart 2

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Within the human brain is a marvellous little section called the Hypothalamus

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The hypothalamus controlsthirst

hungerbody temperature

fatiguesleep

circadian rhythms

and …

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Our thoughts.

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Our thoughts.

How?

With every thought we think

making hormones flow through our bloodstream.

our hypothalamus releases a chemical

to match that thought

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Happy thoughts = happy hormones(endorphins)

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And happy hormones=

happy feelings

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And happy feelings=

happy thoughts

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= sales

mindset success

HAPPY THOUGHT

S

HAPPY HORMONE

S

HAPPY FEELING

S

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But it works in reverse as well.

Think back on the last sales call you made that didn’t end well.

Think about it now…

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and guess what your brain is doing…

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Releasing hormones related to

AnxietyDisappointment

FearRejection

DefeatTrepidation

LossDread

ApprehensionReluctance

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When you enter a sales conversation with negative emotions

You carry a negative

mindset

And will get negative results.

Next time before you pick up

the phone

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Think about your most recent

sales success

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Feel those endorphins

kick in

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And ride the happy sales mindset train

to success!