How to Structure a Blog Post to Attract Google and Create More Leads

Leverage Your Blogging Efforts to Enhance Your Real Estate Business

Mariana Wagnerwww.MarianaWagner.com

How to Structure a Blog Post to Attract Google and Create More Leads

This class is designed to show you how to build a good

“results-oriented, foundation-type” post for your real estate blog.

From there you can add all the other elements that make your blog more “you”.

What Do Consumers Want?

1. Information - Answers to Their Questions

2. Service - Tools to Help Them Reach Their Goals

3. Business – Hire You to Help Them Buy or Sell a Property

What Does Google Want?

•Relevancy – Real Answers to Inquiries•Consistency – Updated Information

•Honesty – No Spam

Elements of an Effective Post Title

• Incorporate keyword phrases• Target longer phrases if they're relevant• Target searcher intent• Must be relevant• Must Be Area Specific• Use questions as titles• Repeat in the headline/title in your blog posts• Cute or Clever Don’t Count

Market Report for March 2010 = Aurora Real Estate Market Report for March 2010

Tips for Home Sellers = 5 Easy Tips to Sell Your Cherry Creek Home Quickly

Short Sales = Understanding Pueblo Short Sales

The Tax Credit is Almost Over = Buy a Denver Condo Before the $8,000 Tax Credit Expires!

Avoiding Foreclosure= How to Avoid Foreclosure on Your Castle Rock Town Home

Oh No You Didn’t! = How to Sell Your Ft. Collins Home When You Have Bad

Neighbors

Effective Posts Titles

Effective Posts Titles

Effective Posts TitlesAppeal to Consumers:

• Information & Answers •Decision to Read Further

Effective Posts TitlesAppeal to Google:

• Relevancy• Important Factor in Search Engine Ranking

www.seomoz.org/blog/best-practices-for-title-tags

• Stay on topic – Be relevant

• Use your keywords

• It’s NOT about YOU

• Break up your post:

• White space

• Bulleted lists

• Photos

• Short, sweet and to the point

• Incorporate links

Elements of an Effective Post

ColoradoSpringsRealEstateConnection.com (by Wordle.net)

Miamism.com (by Wordle.net)

ActiveRain.com (by Wordle.net)

Housechick.com

Effective Post IdeasCreate Your Own Content:• Frequently Asked Questions• Market Reports• Neighborhood Profiles• Buyer/Seller Tips• Community Information• Area and Event Photos & Videos

Purchase/Licensed Content• BringTheBlog.com

Effective Post Ideas

budurl.com/

REBlogIdeas1

budurl.com/

REBlogIdeas2

budurl.com/

REBlogIdeas3

budurl.com/

REBlogIdeas4

Blog Post ImagesWhere to Get Images:

• Do Not Use Images From Search Engines or Microsoft Clipart

• Take Your Own Pictures• Create Your Own Graphs/Charts

▫ iWork 2009 (MAC)▫ MS Word/Excel 2007 (PC)

• Buy Images▫ iStockPhoto▫ 123RF.com

• Borrow Images LEGALLY▫ Flickr.com▫ Local Photographers

Effective PostsAppeal to Consumers:

• Information & Answers • Service – Links to More Information

• Shows you ARE the expert

Effective PostsAppeal to Google:

• Relevancy - Your Post is Relevant to Your Audience• Consistency - Regular Updates/Market Reports

• Honesty - Your Post Matches Your Title

Summarize your post

Link to another post

Use effective Calls to Action

IDX & CMA

Contact Information

Effective Conclusions

http://budurl.com/CallToActionButtons

Effective Conclusions - Signature

Effective Post ConclusionsAppeal to Consumers:

•Service – Links to Tools (IDX/CMA)•Business - Ability to Contact You

Effective Post ConclusionsAppeal to Google:

• Relevancy - Opportunity for More Keywords & Links

Categories

Read More: Using Categories and Tags Effectively on Your Bloghttp://www.problogger.net/archives/2007/09/27/using-categories-and-tags-effectively-on-your-blog/

“Categories are best imagined as a paper filing system. Each page in the system must be filed away in the appropriate drawer. There are only a set number of drawers, and so each must cover a rather wide blanket.” - ProBlogger.net

Categories

LifestyleDenver.com WoodlandParkRealEstateConnection.com

Categories vs. Tags

Categories = BROWSING = broad

Tags = SEARCHING = specific

“A tag is a keyword or short phrase that writers assign to articles to

describe or identify the content: the subject matter, the people involved,

the type of article, themes addressed. This helps people searching for a

particular type of content to find articles using those tags.”

Read more: http://technorati.com/tag/#ixzz0kofx0ddE

TAG

Tags

•Create a Relevant Title

•Write Effective Content

•Wrap it Up With a Good

Conclusion

•Categorize it Appropriately

• Tag it as Needed

How to Structure a Blog Post to Attract Google and Create More Leads

www.MarianaWagner.com