5 Reasons Your Legal Blog Isn’t Driving Leads

5 REASONS YOURLEGAL BLOGISN'T DRIVINGLEADSCAPTERRA'SLEGAL SOFTWARE BLOG

http://blog.capterra.com/5-reasons-your-legal-blog-isnt-driving-leads/?utm_medium=social&utm_campaign=slideshare&utm_source=linkedin





HAVE YOU BEEN DILIGENTLYBLOGGING FOR MONTHS (OR YEARS)AND NOT SEEING RESULTS?ORARE YOU CONSIDERING CREATING ABLOG TO DRIVE LEADS AND DON’TKNOW WHERE TO START?








COMMON REASONSYOUR LEGAL BLOG ISN'T DRIVING LEADS

IT'S NOT HELPFUL IT'S NOT TRUSTWORTHY IT'S CONFUSING














#NOHELPThe primary purpose of your legal blog is to get

leads for clients for your legal services, right?

Wrong.

The primary purpose of your legal blog is to help

your ideal client.

REASON 1









#NOTRUSTEveryone has to build a certain amount of trust

before anyone will make a move.

Why should someone trust legal advice from a

lawyer they’ve never heard of?

Put trust indicators on your blog like awards,

client testimonials, or case studies.

REASON 2









#CONFUSEDI’m going to just assume you already have great

content on your blog. Each post is targeted

toward helping your ideal client make good legal

decisions.

But that’s not even close to enough.

“A piece of content without a call to action is like

walking into a store where none of the

merchandise is for sale,” writes Diona Kidd for

Hubspot.

REASON 3








REASON 4The blog killer. The ultimate lead

let-down.

REASON 5

Want the othertwo reasons?












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LEGAL SOFTWARE BLOGWritten by Cathy Reisenwitz








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5 Reasons Your Legal Blog Isn’t Driving Leads