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www.TheBallenMethod.com
www.TheBallenMethod.com
www.LoriBallen.com
#ballenmethod
Twitter @ballengroup
Facebook.com/loriballenmethod
www.TheBallenMethod.com
MEET THE PRESENTER• Lori Joined Keller Williams in 2010 after losing a net worth of
over 3 million dollars. Started over from ZERO
• Closed 100 transactions the first year in business from web leads and has continued that for 4 consecutive years.
• Built herself and her husband out of the team in 2 years and now travels and teaches others how to do the same.
• Ranks in the top 1% of Nevada Realtors and 5% of Keller Williams (from web leads)
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https://www.facebook.com/loriballenmethodFacebook.com/
https://www.facebook.com/groups/lorballensmarketingmastermind/
Twitter.com @ballengroup
#ballenmethod (General Hashtag)
Today’s Hashtag: #ballenmethodtoptools
Products we talk about
Tutorial Videos
www.loriballen.com/lorislist
www.TheBallenMethod.com
INFOGRAPHICS
http://www.learnwithlori.com/9XWp
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What is Piktochart?
Piktochart is a web-based infographic software which allows users without intensive experience as graphic designers to create professional-grade infographics, using templates."
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Pic from http://postcron.com/en/blog/social-media-trends-2014/
The Appeal of Infographics is growing on the web – Faster than you can imagine
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IDX (Real Estate Listing Tool)
http://www.learnwithlori.com/jfEj
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What is IDX Broker?
Display IDX real estate listings on Realtor websites and mobile devices with Internet Data Exchange (IDX) feeds provided by IDX Broker.
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WEB ANALYTICS
http://www.learnwithlori.com/GKur
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What is Clicky?
Clicky is a complete web analytics tool that lets you see just about everything you could ever want about your website traffic. It combines historic reporting with real-time website monitoring in a way that is both easy and elegant.
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At a Glance, shows on site traffic, Total Actions, Bounce Rates, Time on Site
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http://www.learnwithlori.com/J7GK
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What is SEMRush?
"SEMrush is the leading competitive keyword andAdWords research tool on the market. Our software and
tools can help users learn about their — and their competitors' — digital marketing campaigns."
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Check which keywords Your site ranks for (and your competitors!)
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Measure Traffic
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Check out your, or your Competitors Back Links!
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Compare Multiple Sites
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http://bit.ly/1ImZJNN
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What is Zopim?
"In simple terms, Zopim is a web-based softwarethat allows you to monitor visitors who are on your
website and engage them in a chat. This industry is also commonly known as Live Chat or Live Support Software."
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Watch Real Time Traffic on your site. Know which pages they are landing on.
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Offer Chat. Variety of Settings can Trigger Chat. Save Short codes for quick, frequent responses.
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SOCIAL TOOLS
http://www.learnwithlori.com/usqb
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What is Snip.ly?
"Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content. You don't have to own the content to add your message, so you can appear on Forbes, Mashable, New York Times, and pretty much wherever you wish!"
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ADDS A SOCIAL CALL TO ACTION. USE ON MOST CONTENT THAT YOU SHARE
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Measure results
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http://www.fastforwardstories.com/#_l_21
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What is Fast Forward Stories?
Hundreds of videos explaining real estate, mortgage and title concepts for web, email and social media. Video as a service, with unlimited delivery. Use on your web site, in a drip email campaign, Social media sharing, email marketing embeds and 1-minute web imports included. Each video carries the logo, picture and contact information you specify.
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Video Contentas a Service
Hundreds of made-for-you videos on real estate, mortgage and title
concepts.
Get your own branded set, in minutes
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CONTENT ON DEMAND
Video as a service, with unlimited delivery. Use on your web site, in your office and everywhere else as much as you like. Social media sharing, email marketing embeds and 1-minute web imports included. Each video carries the logo, picture and contact information you specify.
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MOBILE READY
Reach the smartphone generation with the content they prefer - video!
Their video hosting (included) handles the technical delivery to mobile devices seamlessly. Imagine texting a video answer to a prospect!
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View Sample Stories:
https://fwd4.wistia.com/medias/yblj0trpu3
https://fwd4.wistia.com/medias/92dvrfg0c8
https://fwd4.wistia.com/medias/bb2w5gnm3u
https://fwd4.wistia.com/medias/v8dep6wpf6
https://fwd4.wistia.com/medias/lgxh0kpafu
https://fwd4.wistia.com/medias/fyvss7cy8i
https://fwd4.wistia.com/medias/7np0uhb7nu
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What is Sprout Social?
Sprout Social is a social media management system (SMMS) with functionality for multiple person teams and a focus on engagement, publishing and analytics. Sprout's platform currently offers users the ability to integrate with Facebook, Twitter, Google+, LinkedIn, Zendesk and UserVoice.
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http://www.dpbolvw.net/click-7721119-10873410
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Monitor Multiple Social Media Channels. Respond or Delete from this dashboard.
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Create a post and share to multiple social channels at one time.
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Schedule your posts per channel to time and date or to the QUE (preset times – you may vary each channel in the que.
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Create Tasks – Great for Teams that have multiple people running social for many accounts.
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http://www.learnwithlori.com/YXml
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What is BombBomb?
BombBomb is a Video Email software and app that makes it easy to place videos in email, create professional marketing campaigns, and track video email newsletters.
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CREATE DRIP EMAIL CAMPAIGN. ACTION PLAN IS TIMED AND WILL SEND AUTOMATICALLY
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SHOWS DRIP CAMPAIGN RESULTSExample List. Old Database. Working to renew old leads
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MEASURE OPEN RATES. COMPARE WITH AVERAGES.Example List. Old Database. Working to renew old leads
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Shows you where they clicked and where they didn’t!!!
Now you can revise your content and test and measure for more clicks!
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Example List. Old Database. Working to renew old leads.
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http://www.learnwithlori.com/ED4E
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What is Video Maker FX?
"Video Maker FX is a new video creation software creates video sales letters, character videos, whiteboard, kinetic and all kinds of videos! If you`re really looking to take video to the next level and grow in your business then this is a must have software!"
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Watch: https://www.youtube.com/watch?v=wha-LwTMkIk
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Watch the Video: https://www.youtube.com/watch?v=wHurg25yZlo
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Custom Greeting Cards and Gifts
http://www.learnwithlori.com/ufv9
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What is Send Out Cards?
"Custom Greeting Cards and Gifts. Don’t waste time running to the store to find a gift. With our extensive online Gift Catalog, you can choose from hundreds of gifts like chocolate brownies, gift cards and motivational books - all without everleaving the comfort of your home. "
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LANDING PAGES
http://www.learnwithlori.com/9UX3
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What is Listings To Leads?
A dashboard that imports all of your listings and gives you the templates to design virtual tours, blog posts, classified ads, landing pages, social shares and so much more
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If your MLS or company uses ListHub, L2L has your listings ready for you and are updating them nightly!
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LEAD PAGES
http://www.learnwithlori.com/NMGe
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What is Lead Pages?"Turn your next idea into a published landing page in less than five minutes with LeadPages™. We have engineered the simplest landing page builder in the industry, so you can create, edit and deploy your next high-converting page without touching a single line of code. These 100% mobile responsive landing pages also work effortlessly on iPhones, iPads, and Android devices, so you can ensure that everyone can navigate through your landing pages."
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Lead Boxes / Lead Magnets / Call to Action
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Ghost Writers / Content
http://www.learnwithlori.com/K70j
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What is Crowd Content?"Tired of searching for writers and negotiating price? We match your project with writers who best suit your needs. Simply tell us what you want, click go, and we start writing."
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Placing orders for content is easy. Crowd Content asks you a few simple, but essential questions about your content requirements.
They use this information to create a short summary that perfectly communicates to the writers what your specific content needs are.
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Based on your summary, they identify a group of writers who are best suited to write your content. Your order is then exposed to this group until an interested writer claims your order and starts creating your content.
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When your content is ready, they notify you by email. You can then review the finished content from within your account. Just click a button to accept your content or request a revision.
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After accepting your content, you own all rights to it.
You can publish it to your own website or blog (Wordpress is integrated). It's that simple!
Sign up for free today and check out the platform. You're only a few clicks away from high quality, 100% unique content!
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Custom Email Campaigns
http://www.learnwithlori.com/DAyK
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What is Happy Grasshopper?
The messages that Happy Grasshopper sends aren't about you or your business so they can be sent to anyone who knows who you are and what you do.
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Products we talk about
Tutorial Videos
www.loriballen.com/lorislist