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Learn 5 important elements for your Facebook marketing from how to set up your Facebook page for success, grow your likes, improve your engagement, measure what counts and get return on investment.
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Facebook Tools/TechStop Wasting your Time on Facebook.
Learn 5 Tools and Technologies for Success.
Milena Regos Out&About MarketingHashtag: #NCETTech
@milenaregos
1.Build2.Grow3.Engage4.Measure5.Monetize
Facebook Plan
Hashtag: #NCETTech
BUILDTimeline Cover
FB apps
FB Events
Email list building
Your custom landing page?
Claim PlaceHashtag: #NCETTech
Timeline cover specs. Include Call to Action!
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Tool: Use Bit.ly to abbreviate links and get stats.
Hashtag: #NCETTech
No designer? No problem.
Hashtag: #NCETTech
Facebook apps‣ Connect other social networks: Twitter, Instagram, Pinterest, YouTube‣ Email generation‣ Create Contests / Giveaways‣ Custom landing pages‣ Vendors / Tools
‣ Heyo‣ WooBox‣ ShortStack
Hashtag: #NCETTech
Hashtag: #NCETTech
Create a contest with
Heyo or WooBox
Hashtag: #NCETTech
Free FB appsUse WooBox.com and connect your Instagram, Twitter,
YouTube and Pinterest
Price: Free
Hashtag: #NCETTech
Fan gated value added
content
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Hashtag: #NCETTech
Hashtag: #NCETTech
Local business tipTo allow check ins:
Claim your place - add physical address in your page description
Hashtag: #NCETTech
What 3 FB apps would you do tomorrow?
Write them down.
Hashtag: #NCETTech
How do I increase my Facebook likes?
Hashtag: #NCETTech
GROW
Quality + Relevant Content
Exclusive offers
Contests/Giveaways
Facebook ads
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Run Highly Targeted Facebook ads
facebook.com/adsfacebook.com/business
Hashtag: #NCETTech
Hashtag: #NCETTech
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Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Use the Power Editor for advanced FB ad management
Hashtag: #NCETTech
Contests/Giveaways
Hashtag: #NCETTech
FB offers/exclusive deals
Hashtag: #NCETTech
Hashtag: #NCETTech
How often to post?
Hashtag: #NCETTech
ENGAGE
Act as page not you
Respond/Comment
Tag pages
Schedule
Use hashtags
Hashtag: #NCETTech
Use Facebook as your Business
Hashtag: #NCETTech
Establish Content Publishing Schedule = Save Time
‣ Schedule ahead: ‣ PostPlanner‣ Facebook‣ Buffer
Hashtag: #NCETTech
Save 2 hours a day with PostPlanner
Hashtag: #NCETTech
PostPlanner Content Suggestions
Hashtag: #NCETTech
Schedule with Facebook
Hashtag: #NCETTech
Hashtag: #NCETTech
Comment/ReplyWithin 24 hours max!!
Use App “Pages” for people on the GO
Hashtag: #NCETTech
How to tag other people/pages?
Use @ before their name/page
Hashtag: #NCETTech
Use of hashtags
Hashtag: #NCETTech
Measure
Hashtag: #NCETTech
Hashtag: #NCETTech
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ROI?
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52% of marketers have found a customer via Facebook
Source: Hubspot2013
ROI=167%
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ROI=337%
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ROI= 2,616%
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Remember that social is not all about sales
Hashtag: #NCETTech
Facebook is FREE
Hashtag: #NCETTech
‣ Timeline cover‣ FB apps‣ FB ads‣ Exclusive offers‣ Know what’s working
Takeaways
Hashtag: #NCETTech
Bonus: Get your FB Score
Hashtag: #NCETTech
