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A presentation given by Ann Treacy (Treacy Information Services) to the Professional Women in Real Estate group in St Paul Minnesota on September 10, 2009.
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IPod: YouTube7 Online Marketing Tools
Ann TreacyTreacy Information Services
Things to Consider
1. What is your goal?2. What will get you there?3. How will you measure success?
• Here are some tools…
1. Web Site
• 56% of those surveyed said they would like live help before making a real estate purchase online
• Make it easy for them to contact you!
• Social Media will boost your SEO
2. Email Newsletters/Alerts• Collect email addresses &
permission• Send regularly or periodically• Send something of value• Track results
If I had limited funds and limited time. This is the one thing I would do for online promotion.
3. Blogging• Looks like a web site, acts like a web site, easy
to maintain, and it's cheap!• Think of it as an ongoing newsletter. Post info on
upcoming events, sales, testimonials…• Establishes you as an expert
"When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion."
- Russell Baker, U.S. columnist and journalist
4. Microblogging/Twitter• Microblogging limited to 140 characters,
sent only to subscribers• A great way to advertise last minute
opportunities• Twittering goes to a web site or comes as
a text message
Application in Real Estate
• Search for Twits in your area – follow them, befriend themhttp://search.twitter.com/advanced
• Search for folks looking for homes
• Tweet from local hotspots
5. Photo Sharing•An easy way to post a lot of pictures on your web site•A good way to get found for people looking for pictures or posting pictures for you•A good way to sell a house•Get comments
6. Video Sharing•Start a YouTube Channel - YouTube•You don’t need quality video.•Do video tours, give advice (Monthly Skinny)•Easier than writing a blog for some people
7. Join a Social Network• LinkedIn, Facebook, MySpace, Plaxo…• Great for renewing connections with friends, colleagues,
new employees• Build your expertise, talk about what you’re doing or
selling or buying..
Facebook – Advanced Use
Facebook Page• Visible to everyone• View visitor statistics• Add applications
Marketplace• Sell/advertise items
Group• Visible only to group
members• Able to send bulk invitations
– so easier to grow list of members
Events• Post open houses, invite
folks
Ride the tailcoats…
• Post a comment on a blog
• Ask social media savvy clients to mention you
• Partner with others for e-newsletters or other specials
Just Start!Resources from the presentation can be found atwww.byteoftheweek.com/
Or www.slideshare.net/atreacy
