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Location! Location! Location!Real Estate Agent Marketing Tools
Real Estate Agent Marketing ToolsWhat Worked Then And What To Use Now
REALTORS® have always
used marketing tools to
create a relationship with
prospects and encourage
them to become long term
customers and to refer
others.
We call this marketing lead
generation.
Lead generation for agents
and brokers has
traditionally been
accomplished using costly
tools that only provided
decent results. One factor
that has been impossible to
overcome in previous
marketing tools is
reaching a prospect at a
specific location.
This specialized set of
tools has not been
limited to real estate
brokers and agents but
over time many of these
tools have been adapted
to work with those listing
and selling properties.
TYPE OF MARKETING
Direct mail postcards
Newspaper Advertising
Magazine & Periodical Inserts
Neighborhood Flyers
Local TV Advertising
Existing customer referrals
Lead Generation MethodsTried And True, Oldies But Goodies…
PostcardsGreat option THEN
Today = expensive
compared to more
modern methods.
TYPE OF MARKETING
Direct mail postcards
Newspaper Advertising
Magazine & Periodical Inserts
Neighborhood Flyers
Local TV Advertising
Existing customer referrals
Lead Generation MethodsTried And True, Oldies But Goodies…
Print AdsStill work today
Not enough on its own to stay in constant
contact with prospects
TYPE OF MARKETING
Direct mail postcards
Newspaper Advertising
Magazine & Periodical Inserts
Neighborhood Flyers
Local TV Advertising
Existing customer referrals
Lead Generation MethodsTried And True, Oldies But Goodies…
Most Effective
Referrals are awesome!
Referrals and
favorable reviews are
still fantastic!
Keeping Up With Technology
REFERRALS HEY! IT’S THE INTERNET
WHOA! MOBILE JUST ARRIVED
PERSONAL CONTACT
PHONE/MAIL
LEAD GEN
EMAIL CAMPAIGNS
NOW WHAT?
Changes In Marketing
The Mobile Phone.
YOUR LOGO
LOADING PLEASE WAIT
The Most Powerful Tool Today
It’s Just A Phone
LOCK SCREEN notifications
Retina graphics
Live links on back of pass
95% of passes remain in
phone
Supported by Apple & Google
Highly customizable
What’s So Great?
What Can This Do For Me?
Mobile wallet marketing is a REALLY simple concept:
Drop property listings DIRECTLY into smartphones. Stay in
contact with prospects; make it easy to get referrals.
WHAT IT DOES:
Increase engagement
Easy set up Usage stats
Communicate in real time
2 Click shares
Mobile Wallet Marketing Tools
Communicate With Prospects In Real Time
Update prospects and
seller agents any time with
new information.
COMMUNICATE
Listings look AMAZING on retina display!
GORGEOUS
Pertinent information at
their fingertips with just
two clicks.
LIVE LINKS ON BACK
Passbook managed by
Apple for the consumer.EASY TO USE
Updates a
re p
ushed o
ut in
real t
ime.FAST
DIRECT LINK TO
PROPERTY LISTING
Mobile Tools Mean Engagement
Simple Steps To Get Results
Drop listings into iPhone
Send updates as needed
Provide timely information
Direct communication
Convert to Information
Make referrals SUPER easy
GET THEIR Attention
The Simple Steps
5 Minutes To Create And Deploy A Property Listing Pass
Simple Admin
STEP BY STEP INSTRUCTIONS
Choose Property
Create New Listing from Template
Headline, 4 Lines of Front Text
Back Fields
Geofencing and iBeacon Notifications
Distribute
5 Minute TimelineIt Doesn't Get Much Easier
100%
ALWAYS IN SMARTPHONE
SIMPLE TO CREATE
EASY TO UPDATE
Easiest way to share
customer referrals EVER.
REFERRALS
How To Distribute To Potential BuyersOne Click Drop-In To Smartphone
Directly from Google,
Facebook, Pinterest, Twitter
and more
FROM SEARCH OR SOCIAL
Apple Passbook has QR
scanner integrated into app
QR CODE SCAN
Link directly to property
pass from email or text
EMAIL /SMS CAMPAIGN
Get More InfoRealtor.AtlasRewards.Net