View
36
Download
0
Embed Size (px)
DESCRIPTION
Innovation, Excellence, Strategic Development, Fund, Funding, Department of Health, New Awards
Citation preview
Play England Street Play project: working with social media
Steven ChownPlay England
24 September 2014
Play England’s vision is for England to be a country where
everybody can fully enjoy their right to play
throughout their childhood and teenage years
as set out in the UN Convention on the Rights of the Child Article 31 and the Charter for Children’s Play.
• All residential neighbourhoods are child friendly places where children and young people can regularly play outside; and
• All children and young people have the freedom - time, space, permission and opportunity - to play throughout their childhood and teenage years;
• Everyone is aware of the importance of play – outdoors and indoors – as part of children and young people’s daily lives.
Street Play Project
Street Play project partners
• Play England• Playing Out• London Play• University of Bristol
• Bullets like this
Street Play project aim
To support communities and local authorities reactivate a culture of playing out in the street near to where they live and embed this in local policy
• Bullets like this
Decline in opportunities to play
• 90% adults said they played out regularly
• 29% children say they don’t play out at all
• 73% said they would like to play out more often
• Bullets like this
ICM research for Playday 2010
Street Play – how does it work?
Street Play – key elements
• Resident and tenants• Voluntary and
community groups• Local authorities• Highways and transport
officers• Health and Well-being
Boards.
.• Bullets like this
Planners anddevelopers
Voluntaryand community
groups
Policeand streetwardens
Local play associations Housing
Public health
Highways and
transport
Residentsand tenants
Schools
Street Play
Street Play key objectives
• Develop online networks and peer-to-peer support
• Develop guidance for local transport teams
• Embed Street Play in local health strategies to increase physical activity
.• Bullets like this
Caine’s arcade – we want to play
Main social media
• Websites• Blogs• Facebook• Twitter• Youtube• Vimeo• Flickr
Social Media Strategy
• Understand where social media fits
• Targeted at different audiences
• Planning and implementation
• Analyse and review
• Bullets like this
Calls to action
•Sign up to receive… (the campaign update)•Join in the conversation #streetplay•Support the campaign by…•Find out about street play at…•Spread the word about the street play campaign…•Share your story on… (Playing Out / LOP blog)•Find out why street play is important at… (Playing Out: 10 reasons…)•Find out what’s happening near you by… (Playing Out map)
Remember:Not everyone is on social media; include big and small calls to
action.
Play England website
Main text Arial 24 not bold.• Bullets like this
Playing Out website
Main text Arial 24 not bold.• Bullets like this
London Play website
Main text Arial 24 not bold.• Bullets like this
Websites
• Provide information and resources• Contact details• Opportunities to get involved• Signpost to social media• Link to partner websites• Accessed by media and potential partners
Love Outdoor Play blog
Main text Arial 24 not bold.• Bullets like this
Playing Out blog
Main text Arial 24 not bold.• Bullets like this
Blogs
• Provide exposure for campaign• Develop ideas and share stories • Involve influencers and thinkers• Provide opportunities for new partnerships • Link to other campaigns• Generate media interest
Play England Facebook
Main text Arial 24 not bold.• Bullets like this
Playing Out Facebook
Main text Arial 24 not bold.• Bullets like this
• Provide a link to followers• Main communication with residents• Enables feedback • Promote events• Share good news stories• Share media coverage• Links to other campaigns
Play England Twitter
Main text Arial 24 not bold.• Bullets like this
• Share links with followers• News and updates• Signpost to other media• Links to news about relevant policy and research • Used by media, influencers, policy makers, practitioners
London Play Youtube
Main text Arial 24 not bold.• Bullets like this
Playing Out Vimeo
Main text Arial 24 not bold.• Bullets like this
Youtube and Vimeo
• Provide practical examples of street play in
action• Documentation of media coverage• Share footage of films relevant to street play• Link to other social media
Top tips
• Maximize your presence• Get people involved• Monitor your reputation• Engage reviewers• Best foot forward• Be honest
Find out more: www.playengland.org.uk/streetplay
www.playengland.org.ukwww.facebook.com/playengland@playengland#streetplay
Photo credits: Playing Out and Play England
Play England is a registered charity no. 1150216