Digital Portfolio

Shornne Chown

Contents

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Front page

Contents

CV

Styling Project title page

Styling Project

Styling Project

Rugby Festival Project title page

Rugby Festival Project

Rugby Festival Project

Product Development title page

Product Development Project

Product Development Project

Publication Project title page

Publication Project

Back Cover

Shornne Chown

Education

University of Central LancashireComb Hons Fashion and Brand Promotion with Marketing

Sep 2009 – Present

communicate and position themself within a chosen market, alongside how to create a successful promotional campaign. It

is essential to understand the current and future

methods.

King George V Sixth Form CollageSep 2007 – May 2009

Textiles DBusiness Studies D

Ainsdale High SchoolSep 2002 - May 2007

8 GCSE passes: including Maths, English, and Science at C

grade and above.Contact Details

30 Richmond Road,Birkdale,Southport,PR8 4SB

Tel: 07791220409E-mail: shornne@hotmail.com

Work ExperienceWm Morrisons - CashierDec 2008 – Present Working as a cashier involves being responsible for money and representing the Morrisons brand image, as often the cashier is the last person seen when leaving the store.

-Customer service is extremely important-Essential to be polite and friendly-Often involves working on other departments when needed-Being responsible and maintaining the law (whilst checking I.D)

The Pavilion CafeDec 2007 – Dec 2008-Customer service was essential.-Receiving orders from customers.-Given a responsibility with money, including ordering and receiving change.

the next day.-Maintaining and cleaning the cafe.

The Scarisbrick Hotel – Knights Bridge Restaurant Sep 2007 – Dec 2007-Silver service waitressing.-Setting up rooms for functions.-Working alongside a team.

References on request

Personal StatementFrom an early age I have been extremely interested within the fashion industry. Throughout school and college I always enjoyed the more creative subjects. I am also interested in Marketing and Advertising. I wish to now further my career within the fashion industry. The areas that interest me are: retail, visual merchandising, PR, and promotion.

Skills-M and M Mentor (mentor at university)

-Mac literate (full knowledge of Macs)-Driving (full, clean driving licence)

-Adobe Photoshop-Adobe Illustrator -Adobe InDesign

CV

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Styling Project

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Brief

Outcome

Aims

This brief was based upon the theme “Road trip”. Clothing, locating, hair, make up and models were all needed. The brief was to work alongside a group to come up with a suitable idea and create a scene that would suit the theme “ Road trip”. The styling project was based upon A/W 2012

1) To work within a group2) Time management 3) To research the trends in A/W 20124) Time management

As a group we decided that using a young couple on a journey

female models but to put a modern twist on things, by using one model as the gentleman. The clothing would be the key to make one model feminine and the other mescaline.

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Styling

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Styling

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Rugby FestivalProject

Brief

Outcome

Aims

This brief was designed around the brand Front up and a rugby festival. Within the project 3 t-shirts/ polo shirts, 3 hoodies and 3 promotional items were to be designed. The clothing would need to suit the front up customer and to be sold at the rugby festival.

1) To understand what the target customer would be2) Research relevant trends3) Understand promotional items 4) To use relevant computer software

The outcome for this project was 2 t-shirts, 1 polo, 3 hoodies, and 3 promotional items. After researching males sportswear trends it was clear what patterns, textures, and colours to use. Research also helped to choose what promotional items would sell best at a rugby based festival.

Size L

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Rugby Festival

Backneck Label

Promotional Item - Cap

Polo Shirt

Swingtag

Promotional Item - Water Bottle

T-Shirt

Size L

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Rugby Festival

Backneck Label

Promotional Item - Cap

Polo Shirt

Swingtag

Promotional Item - Water Bottle

T-Shirt

T-Shirt and Polo Designs

Board 1

C=56 M=74 Y=49 K=35

C=28 M=32 Y=32 K=0

C=15 M=12 Y=9 K=0

C=0 M=0 Y=0 K=50

C=0 M=0 Y=0 K=20

C=28 M=99 Y=98 K=33

Size L

This Polo Shirt will be made from cotton and the stripes will be printed by

rugby fest logo and back panel graphic will be screen printed onto the polo. The stitch on will be black and visible for detailing.

The swing tag will be attached to all garments. The swing tag will be made from a thick cardboard. It will consist of the rugby fest logo and the same colour as a basic colour for the card.

The back neck label will have the rugby fest name and date printed onto it. This is

customer sees when looking at a garment hung up is the back neck label. Also the back neck is seen when a customer is looking for the correct size if purchasing the item.

This t-shirt will only consist of three colours to keep

The logo will be printed onto the front upper right, and on the back upper right.

Shornne Chown Front Up

Shornne Chown Front Up

Board 2

Item 1 Item 2

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Rugby Festival

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Brief

Outcome

Aims

Product DevelopmentProject

This brief was based upon creating a successful promotional campaign with a suitable micro website. A new product was to be created, alongside with the relevant promotional techniques.

2) Choose a brand to suit the product 3) Decide upon the target audience4) Evaluate the 6 P's within promotion and apply to product.5) Time management

For this brief a new remote control wallpaper was designed, Bang & Olufsen was the chosen brand after research. The product would be a luxury item that would cost £25,000 per square metre, this would determine the promotional techniques used.

ONE ROOM, SEVERAL MOODS

MORNING MID - DAY AFTERNOON

RMT MoodsEVENING

For more information visit www.RMTmoods.co.uk5

T: 01772 862266F: 01772 861838

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Product Development

Publication Advert

www.RMTmoods.co.uk

View Product

Collaborations

Store Location

About us

RMTmoods

Morning

Lunch EveningAfternoon

(Turned on)

RMT mood system

The new RMT mood system is perfect for the style conscious homeowner. The materials used are state of the art O-led

Each feature wall in any room can be transformed to suite every mood wanted.

Contact

To view the RMT moods please visit your local store, or ring 01772 862266 to arrange a meeting with a member of the Bang & Olufsen team

www.RMTmoods.co.uk

View Product

Collaborations

Store Location

About us

View Product

Collaborations

Store Location

About us

View Product

Collaborations

Store Location

About us

View Product

Bird and Anemone Artichoke

Grafton

Powderedd

DaisyTrellis

Collaberations

www.RMTmoods.co.uk

View Product

Collaborations

Store Location

About us

View Product

Collaborations

Store Location

About us

The Bang & Olufsen brnd is one of the world’s strongest brands created 85 years ago. Bang and Olufsen has a reputation of creating unique technologies, based on beautiful design, creative solutions, and outstanding quality. Bang and Olufsen believe strongly in making the impossible possible.

Bang and Olufsen is all about the beauty of the products, and to amaze customers with the outstanding look and quality of products.

About Bang & Olufsen

www.RMTmoods.co.uk

Store Locator

View Product

Collaborations

Store Location

About us

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Product Development

Promotional Micro -Website

Gorilla advertising

Projections of wallpaper patterns will be projected onto iconic buildings within cities in the evening. The Bang & Olufsen logo will appear in the bottom corner of the building.

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Publication Project Brief

Outcome

Aims

The brief was to gain knowledge of publications. A double page

produced, based upon a new creative subject. A photo shoot would also be required for images within the article.

1) To gain key knowledge of publications2) To use an original subject and to write an in depth report3) To choose most relevant publication to place article 4) Research layout of Publications5) Time management

The subject chosen for this project was the W.I attracting younger members and the change within the organisation. Fabulous magazine was chosen as this best suited the article and the target customer.

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The W.I has now decided that enough is enough, of the old stereotype “fuddy duddys in village halls”. For a start many community’s have give up on the idea of the meetings to take place in village halls with a cup of

FABULOUS LIFESTYLE

“It’s not all Jam and Jerusalem!”

There has been a fresh breathe of air to many of the W.I groups around the country. Since the reces-sion many women have warmed to the idea of homemade cakes and the need to feel part of a com-

more suitable for the younger members.

One of the most strik-ing changes for the W.I was the chance for members to take up the art of pole dancing, however many older members believed that this didn’t meet the stan-dards of the W.I. Pole dancing has been taken of the agenda, but a whole range of new younger activi-ties has been taken up by the women. One of these is to go white water rafting,

The women’s institute - old ladies sat around sipping tea and eating cakes? Things are starting to change within the W.IBY SHORNNE CHOWN

Afternoon tea Gardening

Publication Double Page Spread

For more info about the W.I visit www.fabulousmag.co.uk

Activities the WI are involved with:

Wine + Gossiping More and more W.I groups are now meeting in pubs rather than the village hall, Whilst enjoying a glass of wine.

BurlesqueYes that right the W.I ladies are now enjoying burlesque nights to raise money for charity’s.

Parachute Jumping Younger members have enjoyed adrenaline rushes whilst jumping out of a plane at 1,000ft.

GlastonburyYes that’s right! A handful of W.I groups are arranging to get their wellies on and enjoy the festival season.

Why not join the women’s institute and get help from fellow members to help plan the party. The more traditional member are swapping their organ-

more to suit this day in age.

Step into a modern day institute and you would think it was just some successful career women meeting up for a good old natter and being involved in activities that suit them and also matter to them.

Nowadays the W.I is start-ing to be seen as a trendy hangout, rather than your grandma’s regular meet-ings making Jam in church halls. The W.I I be-lieve is soon going to be full to the brim with younger, better dressed women.

Baking

Want to be a lady that lunches?

If you fancy your chances of becoming a member of the W.I visit www.thewi.org.uk. A year’s member-ship for your local group will be £29.50

Publication Double Page Spread

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