Tech PR 101: How to Engage with the Media

Presented in partnership with the TechRev PR Roundtable and Calgary Technologies Inc.

• What is public relations?

The World Book Encyclopaedia defines PR as:

“An activity aimed at increasing communication and understanding between an organization or individual and one or more groups called publics."

• Types of PR

–Business-Increasing PR

–Fundraising PR

–Enhancing Public Image

–Public Information

• Who do we want to reach and how do we reach them?

Target Audience- media, stakeholders,

industry, employees

- what do I want to tell them or teach them about my company

• Understanding your message and what you want to achieve

- what is my end goal for my communication

- what impact am I trying to generate

- which communication/PR tools best fit my message

L.E.A.D.

-Listen

-Experience

-Ask

-Dare

• What are the Tools of Public Relations?

- Media relations

- Photos

- Events

- Social media

• Key Take Aways

– Keep your eyes on the big picture

– Social media is important, but choose the right channels that fit your brand

– Build and tap into your network

– The fundamentals of communication have not changed

On behalf of the TechRev PR Roundtable and Calgary Technologies Inc. Thanks for attending

Thank you to our speakers:

-Dina O’Meara from the Calgary Herald

- Stephen Marsters from New Technology

- Mike Morrison from Mike’s Bloggity Blog