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Convergence 2014

Socialnomics – The Inevitable

 Business SolutionUniversity of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014

WHAT IS Socialnomics ?

SOCIAL + ECONOMICS

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014WHAT IS the

DRIVING Force???SOCIAL + MEDIA

Platforms

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014Why Social Media Matters???

BIG NUMBERS Mind Boggling Numbers

REAL

$$$$$$

driving Numbers

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014 So What is Happening on Social MediaFirst a few things that we have all indulged in•Pictures – a lot of CAT and dog pictures• Gossip• Chain mails and messages• Love and HATE•Announcements•Selfies – Word of the year 2013!

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014What is Happening on Social MediaCommon Belief Groups•Photography• Conservation• Lobbying•Traveling• Fan groups•Selfies and Groupies ( yes once again! )•Asking and Recommending    $$$$$

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014What is Happening on Social Media

What are folks Recommending ??? •Books• Movies• Hotels•Startups and investment ideas• Mobiles & Electronics• Social Causes ( rangde.org )•$$$$$$$$$$

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014•How did the traditional business reacted?

•It is a joke –•This is for people with no work•This will go away we have been around for 10os of years•These kids don’t know how to do business• It will never work in real world !!!!•Who will buy from Internet.??. We want to see touch and feel

BUT

BUT

BUTUniversity of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014

Nothing is stronger than an idea whose time has come-Victor Hugo

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014

•There was  Stone AGE•Bronze AGE•IRON AGE•Steam Engine / Automobile / Air TRAVEL / Nuclear AGE

•  AGE OF SOCIAL MEDIA

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014Some Biggest Companies today are Social

Media Companies

Social MEDIA IS Driving the big bucks for biggest companiesImpacting

3 Rs of Age of Social MEDIA

1. Reputation   2. Recall ??

3. REVENUE $$$University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014What Works on Social Media ????

We do have some idea What Does Not works !!!FORCE ?

Monopoly ??HIGH Price ???

Ostrich Approach ????

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014

So WHAT Works ???

Guesstimates based on limited

experience On the 3 Rs of Age

of Social MEDIA

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014R-Reputation

•Instant response•Multiple channels•Referrals•Influencers ( blogs, tweeters, SM celebrities )

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014R-Recall

•Contests ?•# Hashtags ?• Social Groups• Emotional events e.g special days

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014R-Revenue•Debt – Credit Card•Volumes•Money Mobility•Reach•Supply chain•Freshness

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014Viral potential

Is dependent on USABILITY or

Entertainment• Tatkal  Train Tickets• What to shop in Kerala ?

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014Do check

•Social Media Platform best for your business by Neil Patel• MOZ• How to find social media influencers

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014Let us Socialize•ThedesiTraveler- Facebook•@desiTraveler -Twitter• desi Traveler - India Travel blog

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

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            Convergence 2014

THANKS desi Traveler

University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler