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Networked SocietyA new era
Mikael Eriksson BjörlingDirector Networked Society LabEricsson SEE 16/10/10
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 2
1991: Total Cost $3054.82
2015: Smartphone $40.00
More function
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 3
At an inflection point
INSTALLATION TRANSFORMATION
+ +
The 5th technological revolution
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 4
era of exponential change
TRANSACTION
New
economics
CAPABILITY
DISTRIBUTION
Ubiquitous
reach
PEOPLE
THINGS
PRACTICES
Exponential
performance
SPEED
DATA
COMPUTATION
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 5
ICT Changing lifestyle
Amazon, Alibaba, Yerdle, eBaySHOPPING
Lendingclub, ZopaFINANCE
Mobile money, BitCoinPAYMENTS
Airbnb, HomeAwayTRAVELING
Ûber, Lyft, Car2Go, BlablaCarTRANSPORT
Freelancer, TaskRabbit, I got garbageEMPLOYMENT
Courcera, Udacity, Khan AcademyEDUCATION
Spotify, Netflix, ViaplayENTERTAINMENT
ENABLED BY
TECHNOLOGY
EMBRACED BY
CONSUMERS
EVIDENT IN
ALL SECTORS
EFFECTS RULES
& REGULATIONS
DIGITAL DOESN’T RESPECT BOUNDARIES.REGARDLESS OF THE INDUSTRY, DIGITIZATION WILL UNCOVER INEFFICIENCIES AND CREATE VALUE.
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 7
ANY THING THAT CAN BE CONNECTED WILL BE CONNECTED, SMART AND INTERACTIVE
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 8
ANY RESOURCE THAT CAN BE SHARED WILL BE SHARED, ENRICHED AND ABUNDANT
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 9
ANY RESHAPING IDEA THAT CAN BE TRIED WILL BE TRIED AND TRIGGER CHANGE
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 10
NEW Logic new ASSETS
ANY THING THAT CAN BE CONNECTED WILL
BE CONNECTED, SMART AND INTERACTIVE
ANY RESOURCE THAT CAN BE SHARED WILL
BE SHARED, ENRICHED AND ABUNDANT
ANY RESHAPING IDEA THAT CAN BE TRIED
WILL BE TRIED AND TRIGGER CHANGE
USERS THINGS
PLATFORMS DATA
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 11
ICT-Led Transformation
Value Chain EffectivenessImproved offering to current market
Redefined Eco-systemProfoundly new offerings creating new market
EVOLUTION DISRUPTION
Value Chain EfficiencyBetter performance of current offerings
Reshaped value systemsSynergy offering across industries
OUTSIDE DRIVE
INSIDE CONTROL
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 12
Reshaped business
OUTSIDE DRIVE
INSIDE CONTROL
EVOLUTION DISRUPTION
Personalized learning
E-universities
Gamification
E-books
On-line learning
Wisdom of the crowdConnected schools
Digital school platforms
On-line information
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 13
Two Sides of the Same coin
TRANSFORMATION
INDUSTRIES PEOPLE
Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-13
LIFESTYLE CHANGE
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 14
Empowered lifestyle
ALWAYS ON
WHANT WORK WITH
A PURPOSE
EVERYTHING INSTANT
ARE IN CONTROL
ALWAYS INFORMED
PREFER SERVICES
COLLABORATIVE CULTURE
Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-13
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 15
CASE: Sue 28 in San Francisco
BLUE APRON &
AMAZON FRESH
INSTACART
MUNCHERY &
SPOONROCKET
GETAROUND VALET LUXE UBER AND LYFT
TASK RABBIT GLOW
SERVICE
APPS
Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-13
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 16
The consumer Is deadLong live the…
USER
PRODUCER
ACTIVIST
CO-CREATOR
CONSUMER
Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-13
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 17
THANK YOU!
Mikael Eriksson Björling[[email protected]]
[+46702673223][@mikaeleb]
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 19
Mikael Eriksson Björling
› Mikael is an Ericsson Networked Society Evangelist and Director at the Networked Society Lab. His specialty is in understanding how new consumer behavior, emerging technologies and industry logics are shaping the future society, and he believes that we have great opportunities right now to shape a better world. Mikael joined Ericsson in 1998 and is based in Stockholm.
› Twitter: @mikaeleb
› Email: [email protected]
› Blog: http://www.ericsson.com/thinkingahead/the-networked-society-blog/author/mikael-eriksson-bjorling/
› Networked Society Lab:http://www.ericsson.com/thinkingahead/networked_society