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7/30/2019 Google, Power and Networked Society
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Search and SeizureGoogle as interface to web content and user data
Theo Rhle
Research Training Group Automatisms
University of Paderborn
Workshop "Web Epistemics - How the Web shapes what we believe and
know, how we learn and what we are", Bielefeld, February 17, 2012
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sovereign power
disciplinary power
governmentality
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sovereign power
disciplinary power
governmentality
translations
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sovereign power
disciplinary power
governmentality
translations
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a political philosophy that isnt erected around
the problem of sovereignty, nor therefore around
the problem of law and prohibition. We need to
cut off the kings head: in political theory that has
still to be done.
Michel Foucault Power/Knowledge
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sovereign power
disciplinary power
governmentality
translations
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sovereign power
disciplinary power
governmentality
translations
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Subjected to a capitalist megamachine
that produces willing subjects, the latter
have been fully integrated into a living
machine that functions not against their
will, their thoughts, their desire, their
body, etc., but through those.
Frdric Vandenberghe Deleuzian capitalism
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managing the population means managing it in
depth, in all its fine points and details.
Michel Foucault Security, Territory, Population
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www.toolness.com
http://www.arasmus.com/http://www.arasmus.com/7/30/2019 Google, Power and Networked Society
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Geographical Language Topical Temporal Social
event-based
data
IP-addressdial-in-number
search stringbrowser
settings
search stringbrowsing contextproduct events
(e.g. search forproduct reviews)
result clicksad clicksbrowsing data
clicks in profilescomments
additional
data
ZIP codeaddress
interestscontacts in
social network
derived datainterest profile by
matching topics toDMOZ
frequency of
visits to URLstay-time on
URL
community
interestsposition in
community
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Subjected to a capitalist megamachine
that produces willing subjects, the latter
have been fully integrated into a living
machine that functions not against their
will, their thoughts, their desire, their
body, etc., but through those.
Frdric Vandenberghe Deleuzian capitalism
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Capitalism explores and anticipates thede-territorializing lines of flight to capture
them from without, enter into symbiosis
with them, and redirect them from within,
like a parasite, towards its own ends.
Frdric Vandenberghe Deleuzian capitalism
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[...]!societies of control are developingthe alarming capacity of resolving lines of
flight, no matter how numerous or quick,
into maps of power.
David Rodowick An uncertain utopia - digital culture
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It does not require enormous skill or politicalacumen to realize that if you have to fight against
a force that is invisible, untraceable, ubiquitous,
and total, you will be powerless and roundly
defeated.
Bruno Latour Reassembling the Social
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sovereign power
disciplinary power
governmentality
translations
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Until now, every single Google property
acted like a separate company. [...] ButGoogle+ is Google itself. Were extending
it across all that we do search, ads,
Chrome, Android, Maps, YouTube so
that each of those services contributes to
our understanding of who you are.
Bradley Horowitz, Google VP of Product
Interview with Steven Levy, Wired Magazine, 09/2011
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Its only if forces are made of smaller ties,
whose resistance can be tested one by one, that
you might have a chance to modify a given state
of affairs.
Bruno Latour Reassembling the Social
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Theo Rhle
Research Training Group Automatisms
University of Paderborn