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"4G/LTE: Enabling the Networked Society" Presentation given by Sanne Stijve, Mobile Broadband Practice, Ericsson Mobile Monday Switzerland Event #35 on "4G/LTE – What to do with all that speed?", 30th Sept 2013, Fribourg.
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4G/LTE: enabling the Networked Society
Mobile Monday 30th September 2013
Sanne STIJVEMobile Broadband PracticeEricsson Switzerland
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013
PACE OF CHANGE
1 billion connected places
50 billion connected things
PLACES
PEOPLE
THINGS
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013
By 2018……. 12 times more mobile data traffic
850 MPCs & Tablets
9.3 BNMobile Subscriptions
3.3 BNSmartphone
Subscriptions
6.5 BNMobile broadband
Subscriptions
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013
What are people doing with 4G?Study from Everything Everywhere (UK operator)
Source: 4GEE Mobile Living Index, First half 2013 report, 16 Aug. 2013
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013
Changing consumer habitsNew Viewing situations
With increased mobile device usage, TV/video viewing finds
its way into new situations and contexts:
Source: Ericsson ConsumerLab TV Media Consumer trends 2013
Kitchen
GymCoffee shop
At work
Bed Bathroom
Restaurant
Subway
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013
Changing TV HabitsChanging viewing patterns
Watch any type of TV & video content at least several times a week :
BASE: Germany
Traditional linear TV curve
Morning Noon Afternoon Early evening Evening Night
Breakfast background
TV
Prime access background
TV, zapping, and
impulse viewing
Prime
time
appointment
viewing
Pe
op
le u
sin
g T
V (
PU
T)
Late night impulse
viewing
Emerging TV curve
(advanced viewers)
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013
TIME TO CONTENTCRITICAL FOR USER EXPERIeNCE
25%OF Mobile users ABANDON WEB PAGEAFTER 4 SECONDS
50%OF MOBILE USERSABANDON WEB PAGEAFTER 10 SECONDS
”Just a second please”
Commercial in confidence, © Ericsson AB 2013
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013
What is yourapplication coverage?
End-user expectations evolve over time!
0.1 Mbps
1-2 Mbps
5-10 Mbps
Casual gaming
Instant Messaging
Basic web browsing
Social media
Standard video
Online audio
Web browsing
HD Video (small)
Online video
Real-time gaming
HD Video (large)
Fixed-Wireless
Peer-2-peer
Cloud services
Seamless
mobile enterprise
+20 Mbps
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013
Beyond Mobile broadband service providers
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013
› The PS LTE includes the functionality
needed to fulfill the public safety
requirements on mission critical
broadband communication.
› It supports mechanisms to guarantee
access, minimize latency, maximize
security and prioritize the transport
through the network.
Public safety LTE
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013
› The Ausgrid electricity network:– Serves 1.6 million homes & businesses
– > 200 large electricity substations, 500'000 power poles, 30'000 small distribution substations and almost 50'000km of aerial and underground electricity cables.
› The wireless access network:– Enables two-way communications between electrical
control devices, back-end systems and households.
– 150 sites covering the metropolitan area of Sydney, and areas north of Sydney.
– Collects data from 12'000 smart monitoring devices, up to 3'000 mobile field computers, and 200 zone substations.
› Why LTE? - efficient and cost-effective– Important telecommunications ecosystem
– Wide range of cost-effective equipment
– Increased speed & decreased latency � LTE well suited to M2M applications such as smart grid.
Smart Grid Network to use LTEAustralia’s largest electricity distributor builds wireless smart grid network
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013
LTE Release 12 (“LTE B”)
• Allowing for very low-cost
MTC device types
• Allowing for very low device
energy consumption
• Providing extended
coverage options for MTC
services in challenging
locations
• Handling a very large
number of devices per cell
• Support for direct device-to-
device (D2D) discovery
and/or communication
• Supporting NSPS services
Key challenges to be addressed:
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013
A CONNECTED WORLD IS JUST THE BEGINNING
When one person connects,their world changes.
With everything connected,our world changes.
NETWORKEDSOCIETY
4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013