Lee Rainie, Director of the Pew Research Center Internet Project, shows how the large, loosely knit social circles of networked individuals expand opportunities for learning, problem solving, decision making, and personal interaction. The new social operating system of “networked individualism” requires us to develop networking skills and strategies, work on maintaining ties, and balance multiple overlapping networks. The “triple revolution” that has brought on this transformation: the rise of social networking, the capacity of the Internet to empower individuals, and the always-on connectivity of mobile devices. Drawing on extensive evidence, Rainie examines how the move to networked individualism has driven changes in organizational structure, job performance criteria, and the way people interact in workplaces. He presents a glimpse of the new networked enterprise and way of working.
- 1. Networked Worlds and Networked Enterprises Lee Rainie - @lrainie Director, Pew Research Centers Internet Project To: KMWorld Conference 11.7.13
2. Tell the truth, and trust the people -- Joseph N. Pew, Jr. http://bit.ly/dUvWe3 http://bit.ly/100qMub 3. Networked life in organizations: A four-part harmony1. 2. 3. 4.Networked individuals Networked information Networked workplaces Networked enterprises 4. Networked life in organizations: A four-part harmony1. 2. 3. 4.Networked individuals Networked information Networked workplaces Networked enterprises 5. Networked Individualism The move to looser, far-flung networks 6. Personal networks are: More important trust, influence awareness Differently composed segmented, layered Perform new functions sentries, evaluators, audience 7. But it is not just technological story Other drivers are changes in Family life Business structures & labor shifts Transportation & living patterns Identity shifts including in politics, religion then comes technology 8. People Function as Networked Individuals and less as group members Social ties and events organized around the individual rather than a social unit such as a family, neighborhood, school, or organization Agency: Each person operates own network Mobile phones and internet allow person-to-person contact to supplant place-to-place communication The social network revolution has provided the opportunities and stresses for people to reach beyond the world of tight groups 9. Networked life in organizations: A four-part harmony1. 2. 3. 4.Networked individuals Networked information Networked workplaces Networked enterprises 10. Digital Revolution 1: Broadband at home - 70% (+10% more have smartphones) - Internet users overall: 85% Dial-upBroadband100%70%80%60%40%Broadband at home3%20%Dial-up at home0% June 2000April 2001March March 2002 2003April 2004March March March 2005 2006 2007April 2008April 2009May 2010Aug 2011April 2012May 2013 11. Digital Revolution 2 Mobile 91% smartphone 56% tablets 34% 326.4 Total U.S. population: 319 million2012 12. Changes in smartphone ownership 80% May 2011February 2012May 201356%60%46%48%41% 40%35%35%17%20%12%9%0% SmartphoneOther cell phoneNo cell phone 13. Digital Revolution 3 Social networking 61% of all adults 18-29 100%30-4950-6465+% of internet users89% 78%80%60%60%43% 40% 20%9% 7% 0% 6% 20051% 20062007200820092010201120122013 14. The Landscape of Social Media Users (among adults) % of internet users who.Use Any Social Networking Site Use Facebook Use Google+LinkedInThe service is especially appealing to72%Adults ages 18-29, women71% 31%Women, adults ages 18-2922%Higher educatedAdults ages 30-64, higher income, higher educated Women, adults under 50, whites, those with some college education Adults ages 18-29, African-Americans, urban residents Adults ages 18-29, African-Americans, Latinos, women, urban residentsUse Pinterest21%Use Twitter18%Use Instagram17%Use Tumblr6%Adults ages 18-29reddit6%Men ages 18-29 15. The nature of networked information Pervasively generated Pervasively consumed Personal via new filters Participatory / social Linked Continually edited Multi-platformed Real-time / just-in-time Timeless / searchable Given meaning via networks 16. Networked life in organizations: A four-part harmony1. 2. 3. 4.Networked individuals Networked information Networked workplaces Networked enterprises 17. Networked Work Not one small bounded group in a hierarchy simultaneous work in multiple teams Multidisciplinary Distributed and heavily reliant on technology for communication and coordination 17 18. Traditional fishbowl vs. Networked switchboard All work in same room Densely-knit, direct connections Most interactions within a small group Frequent contact; recurrent interactions Long-tie duration Mentoring by co-located workmates Repetitive tasks, deskilling Power: top of the hierarchy Each works separately Sparsely-knit, not know each other Many people contacted in multiple workplaces Variable, changing frequency of contact Switching with multiple ties Less mentoring, harder to learn tacit knowledge Multiple tasks, added skilling Power: Betweenness Centrality 19. Networked work: Balance sheet Advantages Surfaces extra information Applies talents where needed Multiple perspectives on solutions More fluid and nimble Potentially more innovativeProblems Trust Focus Coordination Loyalty Extra effort Institutional memory lapses 20. Networked life in organizations: A four-part harmony1. 2. 3. 4.Networked individuals Networked information Networked workplaces Networked enterprises 21. Example: Arts organizations 1,244 grantees of National Endowment for the Arts Focus: How much, if at all, has technology changed organizational operations and engagement with audiences Benefits of embracing networked life? Problems? 22. Generally increasing their online presence % of arts orgs who say the internet is very or somewhat important for Very ImportantSomewhat ImportantPromoting the arts81%15%Increasing audience engagement78%18%Gathering research and data for grant65% 64%Using your organization's resources27%63%Indentifying sources of funding25% 29%55%Engaging in arts advocacy37%28%Artistic creation and/or collaboration Improving arts cataloging and27% 19%Improving arts curation 0%39%16% 24%20%40%60%80% 86% have increased the number of online events and exhibits they host over the past several years 97% have a social media presence29%33%Providing arts education to the public 99% host a website100%Source: Pew Research Centers Internet & American Life Project Arts Organizations Survey. Conducted between May 30-July 20, 2012. N for respondents who answered this question=1,212. 69% have individual employees with professional social media profiles they use in their capacity as a representative of the organization 23. Major functions served by arts orgs websites Multi-Media Content 94% post photos on their website 81% post or stream video 57% post or stream audio 50% maintain a blog 20% present online exhibitsPromotion 86% accept donations online 74% maintain an online calendar 72% sell tickets online 47% sell merchandise online 34% make info available through RSS feeds 31% offer discounts through services such as Groupon or LivingSocialAudience Interaction 90% let patrons share their content via email, SNS and Twitter 81% let users comment publicly on the site 28% host online discussion groups 22% host webinars 24. Arts Orgs Use of Social Media The social media platforms arts organizations use 97% of these orgs have a profile or page on a social media site 69% also have individual employees with professional social media profiles they use as representatives of the organization 56% of the orgs that use social media have a profile on 4-9 different social media sitesSource: Pew Research Centers Internet & American Life Project Arts Organizations Survey. Conducted between May 30-July 20, 2012. N for respondents who answered this question=1,202. 10% of the orgs that use social media are active on 10+ platforms 25. 45% of arts orgs using social media post daily How often organizations post content on social media Other uses of social media Every few weeks 8%Less often 3%About once a week 16%Several times a week 28%Several times a day 25% About once a day 20%Source: Pew Research Centers Internet & American Life Project Arts Organizations Survey. Conducted between May 30-July 20, 2012. N for respondents who answered this question=1,131. 82% use social media to engage with audience members prior to, during, or following an event 77% use social media to monitor what is being said about their organization 65% use social media to learn more about their audience 52% use social media to get feedback from the public or crowdsource an idea 26. Do arts orgs see a payoff from social media? 56% say its had a major impact on boosting orgs public profile 53% see major impact on engagement with public 48% see major impact on increasing traffic to website 45% see major impact on event promotion/attendance 41% see major impact on audience building and stakeholder engagement 27% see major impact on audience engagement w/content Just 13% see major impact on professional collaboration, or on fundraisingVery trueSomewhat trueSocial media is worth the time our organization spends on it58%Social media helps my organization reach a broader audience than it would otherwise be able to33%52%The younger employees in our organization have a more positive view of social41%38%Social media helps our existing audience members feel more a part of the organization32%37%Overall, my organization does not have the personnel or resources it needs to use social media48%30%Social media creates more risks than benefits for our organization44%5% 0%20%40%60%80%100%Source: Pew Research Centers Internet & American Life Project Arts Organizations Survey. Conducted between May 30-July 20, 2012. N for respondents who answered this question=1,117. 27. Not everyone is on board the social media train Major reasonMinor reasonMy organization is concerned about the continued resources that would be necessary to maintain a successful social media profile or campaign35%My organization does not have the staff skills or knowledge it needs to begin using social media30%My organization is able to reach our community/ stakeholders through other means, so we do not need to use social media25%18%My organization does not have the financial resources it needs to begin using social media39%16%My organization does not use social media because it is too difficult to control what is said in social networking spaces My organization does not have access to the updated hardware or software necessary to use social media effectively40%33%12%7%40%23%My organization tried using social media in the past and found that it