Data central, Customer in controlInnovation and transformation in a digital world

Mario Suykerbuykhttps://www.linkedin.com/in/mariosuykerbuykPostNL

SME in The Netherlands2,4 million orchids

Current value chain

Distribution center

Grower

Transport

Auction

Transport

Home & Garden

Transport

Consumer

Disrupted value chain

Transport

Consumer

Channels

Grower

Identification

Innovation and transformation

Data

Product characteristics

Packaging

Results

Higher customer experience

Margin improvement

Transparancy

Product innovations

New customers

Strategic focus

Omnichannelsolutions

Control over networks

Transformation toomnichannel

Data needs

Realtimedata services

HighQuality

Exchangeof data

Strategic focus

Take out barriersby innovation

Specialised networks andservices

ChangingCustomers needs

Data needs

Realtime interactivedata services

Integration ofsupply chains

Exchangeof data

Strategic focus

Strategic coorporations withmarketplayers

Use international standards

InternationalCustomers

Data needs

International data sources

Integration ofsupply chains

Exchangeof data

PostNL datamanagement framework

Webservices/API

Data domains

Consumers

Business portals

E-commerce

Third party

Mail

Parcels

International

Third party

Dataplatform integration

Large customers

Consolidators

Marketing automation

Postal automationSMEs

Fulfilment automation

Plaza’s

CRM

ERP/HRMLogistic automation

Next

Data central, customer in control

Data

Data

Data

NetworkSupply chain

Network

Supplychain

Network

Data

Network

Data

Supply chain

Network

Data

Data

Supply chain

Data

Network

Supply chain

Supply chain

Network

Data

Network

Data