Making Effective Slides

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  • IMPRESSIVE MEYERS, BUT LETS STICK TO YOUR QUANTITATIVE PROJECTIONS

    WELCOME TO

    Designing Effective Presentations

  • HELLOmy name

    is

  • HELLOmy name

    is

    I AM A

  • TODAY I WILL BE TALKING ABOUT

    What is Effective Slide Design?

    Using Type, Images and Color

    Some Information Design Basics

  • Slides are not a document

  • The audience will either listen or read(AND YOU READ THIS FASTER THAN I CAN SAY IT)

  • Less stuff on slide = Less turning your back

  • > 75 WORDS = DOCUMENT 50 WORDS = TELEPROMPTER VISUAL AID = PRESENTATION

    SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON SETH GODWIN

  • Less content shows confidence in your content

  • Text heavy slides are boring(AND MAKE YOUR CONTENT LOOK BORING)

  • (DONT MAKE A SLIDEUMENT*)

    Handouts are an alternative

    SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON GARR RENYOLDS

  • TELEPROMPTER VISUAL AID

    SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON SETH GODWIN

  • ACADEMICCONFERENCE

    COMMERCIALPITCH

    3MT

  • Simple is not always so simpleMaking effective slides will take

    longer than you think (3690 HOURS FOR A ONE HOUR PRESENTATION WITH 30 SLIDES)

    SOURCE: NANCY DUARTE IN SLIDEOLOGY

  • THE KEY TO KEEPING SLIDES SIMPLE

    Figure/Ground

  • Jane Austen was an English novel-ist whose works of romantic fiction, set among the landed gentry, earned her a place as one of the most widely read writers in English literature.

    GROUND

    FIGURE

  • Signal to Noise Ratio

  • Maximize Signal Minimize Noise

  • Avoid complicated shapes behind text

  • Avoid strong colors in the backgroundUnless your type contrasts

  • Avoid bright colors on white(ESPECIALLY IF YOUR TYPE IS SMALL AND/OR THERE IS A LOT OF IT)

  • Use less contrasty patterns like this one

  • or use sizeWHICH CAN (SORT OF, MOST OF THE TIME) OVERCOME A CONTRASTY BACKGROUND

  • Line stuff up and dont mix alignments

  • Avoid panel-itis

  • Dont sprinkle

  • CREATEFOCUS

  • Hierarchy

  • Hierarchy helps the audience read in the right orderSo they will understand your main point

    THIS SLIDE IS FOR THE FOUCAULT THEORISTS

  • or making things bigger

    Making things

    brighter

    Create hierarchy by placing stuff at the top of the page or

  • Negative space does not need to be filled

  • It creates visual breathing space

  • WORKING WITH

    type/image/color

  • Images have negative space too

  • Serif OR Sans Serif (and typefaces who cant decide)

  • typefaces communicate

  • People disagree least with: Baskerville

    SOURCE: ERROL MORRIS, NEW YORK TIMES 2012

  • People disagree the most with: Comic Sans

    SOURCE: ERROL MORRIS, NEW YORK TIMES 2012

  • Contrast between thick and thin strokes is hard to read

  • Minimal contrast is easier to read

  • Gill Sans Ultra Bold

    Comic SansOptima

    Papyrus

    FuturaBrushScript

    Times New Roman

  • Do not compress or extend type(YES, EVEN TO FIT STUFF ON THE SLIDE!)

  • Use weight for emphasis rather than changing the typeface

  • Dont use more than three typeface changeson

    one single SLIDE

  • Be careful with justified type.

    Especially when in a box

  • Animations can be distracting(USE THEM SPARINGLY)

  • Transition noises can be cheesy (THEY CHEAPEN THE TONE)

  • Avoid clip art and cheap looking cartoons

  • use high quality images

  • Dont distort images

  • Size images so they can be aligned

  • This is not more interesting its just messy

  • Avoid Visual Clichs

  • SOURCE: NANCY DUARTE IN SLIDEOLOGY

  • COLOR HAS CULTURAL AND PERSONAL MEANING

    Red = Death? Life + Creativity? Happiness? Danger?

    (BUT IT IS NOT THAT SIMPLE, CONTEXT IS IMPORTANT)

  • THERE ARE ONLY 5 WAYS TO ORGANIZE INFORMATION

    LATCH

  • LOCATIONALPHABETICALT IMECATEGORYHIERARCHY

  • Arrange data by the story you want to tell:

    Location / data flow about distance/geography

  • Arrange data by the story you want to tell:

    Location / data flow about distance/geography

    Alphabetical / good for non-linear/miscellaneous information

  • Arrange data by the story you want to tell:

    Location / data flow about distance/geography

    Alphabetical / good for non-linear/miscellaneous information

    Time / sequence/change over time

  • Arrange data by the story you want to tell:

    Location / data flow about distance/geography

    Alphabetical / good for non-linear/miscellaneous information

    Time / sequence/change over time

    Category / arrange by similarity or relatedness

  • Arrange data by the story you want to tell:

    Location / data flow about distance/geography

    Alphabetical / good for non-linear/miscellaneous information

    Time / sequence/change over time

    Category / arrange by similarity or relatedness

    Hierarchy / common measure (highest to lowest, best to worst)

  • NANCY DUARTES RULES ABOUT SHOWING DATA

    Tell the Truth

    SOURCE: NANCY DUARTE IN SLIDEOLOGY

  • NANCY DUARTES RULES ABOUT SHOWING DATA

    Tell the TruthGet to the Point

    SOURCE: NANCY DUARTE IN SLIDEOLOGY

  • NANCY DUARTES RULES ABOUT SHOWING DATA

    Tell the TruthGet to the Point

    Pick the right tool for the job

    SOURCE: NANCY DUARTE IN SLIDEOLOGY

  • NANCY DUARTES RULES ABOUT SHOWING DATA

    Tell the TruthGet to the Point

    Pick the right tool for the jobHighlight whats important

    SOURCE: NANCY DUARTE IN SLIDEOLOGY

  • NANCY DUARTES RULES ABOUT SHOWING DATA

    Tell the TruthGet to the Point

    Pick the right tool for the jobHighlight whats important

    Keep it simple

    SOURCE: NANCY DUARTE IN SLIDEOLOGY

  • Pick the Right Tool for the Job

    Bar Charts / compare items

  • Pick the Right Tool for the Job

    Bar Charts / compare items

    Line Graphs / show trends over time

  • Pick the Right Tool for the Job

    Bar Charts / compare items

    Line Graphs / show trends over time

    Pie Charts / emphasize proportions

  • Pick the Right Tool for the Job

    Bar Charts / compare items

    Line Graphs / show trends over time

    Pie Charts / emphasize proportions

    Flowcharts / show process and connectedness

  • Scale 2003 2004 2005 2006 2007 2008 2009

    Skill Development 86% 77% 90% 96% 92% 89% 92% Goals and Expectations 75% 80% 83% 88% 92% 87% 88%

    Examination 74% 62% 72% 77% 79% 80% 78% Supervision 64% 65% 70% 80% 74% 72% 75%

    Infrastructure 52% 44% 60% 68% 67% 65% 74%

    Intellectual Climate 45% 34% 49% 54% 56% 55% 59%

    Overall Satisfaction 68% 69% 73% 87% 85% 78% 75%

  • Highlight whats important

  • 100

    95

    90

    85

    80

    75

    70

    65

    60

    55

    50

    45

    40

    35

    30

    %

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    SKILL DEVELOPMENT

    GOALS AND EXPECTATIONS

    EXAMINATION

    SUPERVISIONINFRASTRUCTURE

    INTELLECTUAL CLIMATE

    OVERALL SATISFACTION

  • Remember: Signal to Noise

  • Nancy Duartes book: Slideologyslideology.com

    Really Bad Powerpoint by Seth Godin: sethgodin.com/freeprize/reallybad-1.pdf

    presentationzen.com

    Typeface Research:opinionator.blogs.nytimes.com/

    2012/08/08/hear-all-ye-people-hearken-o-earth/

  • Any Questions?