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“IMPRESSIVE MEYERS, BUT LET’S STICK TO YOUR QUANTITATIVE PROJECTIONS” WELCOME TO Designing Effective Presentations

Making Effective Slides

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Presentation about slide design, given at ANU July 2014

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“IMPRESSIVE MEYERS, BUT LET’S STICK TO YOUR QUANTITATIVE PROJECTIONS”

WELCOME TO

Designing Effective Presentations

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HELLOmy name is

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HELLOmy name is

I AM A

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TODAY I WILL BE TALKING ABOUT

What is Effective Slide Design?

Using Type, Images and Color

Some Information Design Basics

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Slides are not a document

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The audience will either listen or read(AND YOU READ THIS FASTER THAN I CAN SAY IT)

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Less stuff on slide = Less turning your back

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> 75 WORDS = DOCUMENT 50 WORDS = TELEPROMPTER VISUAL AID = PRESENTATION

SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON SETH GODWIN

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Less content shows confidence in your content

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Text heavy slides are boring(AND MAKE YOUR CONTENT LOOK BORING)

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(DON’T MAKE A ‘SLIDEUMENT’*)

Handouts are an alternative

SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON GARR RENYOLDS

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TELEPROMPTER VISUAL AID

SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON SETH GODWIN

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ACADEMICCONFERENCE

COMMERCIALPITCH

3MT

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‘Simple’ is not always so simpleMaking effective slides will take

longer than you think (36–90 HOURS FOR A ONE HOUR PRESENTATION WITH 30 SLIDES)

SOURCE: NANCY DUARTE IN SLIDEOLOGY

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THE KEY TO KEEPING SLIDES SIMPLE

Figure/Ground

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Jane Austen was an English novel-ist whose works of romantic fiction, set among the landed gentry, earned her a place as one of the most widely read writers in English literature.

GROUND

FIGURE

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Signal to Noise Ratio

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Maximize Signal Minimize Noise

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Avoid complicated shapes behind text

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Avoid strong colors in the backgroundUnless your type contrasts

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Avoid bright colors on white(ESPECIALLY IF YOUR TYPE IS SMALL AND/OR THERE IS A LOT OF IT)

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Use less contrasty patterns like this one

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or use sizeWHICH CAN (SORT OF, MOST OF THE TIME) OVERCOME A CONTRASTY BACKGROUND

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Line stuff up and don’t mix alignments

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Avoid ‘panel-itis’

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Don’t ‘sprinkle’

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CREATEFOCUS

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Hierarchy

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Hierarchy helps the audience read in the right orderSo they will understand your main point

THIS SLIDE IS FOR THE FOUCAULT THEORISTS

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or making things bigger

Making things

brighter

Create hierarchy by placing stuff at the top of the page or…

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Negative space does not need to be filled

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It creates visual ‘breathing space’

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WORKING WITH

type/image/color

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Images have ‘negative space’ too

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Serif OR Sans Serif (and typefaces who can’t decide)

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typefaces communicate

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People disagree least with: Baskerville

SOURCE: ERROL MORRIS, NEW YORK TIMES 2012

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People disagree the most with: Comic Sans

SOURCE: ERROL MORRIS, NEW YORK TIMES 2012

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Contrast between thick and thin strokes is hard to read

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Minimal contrast is easier to read

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Gill Sans Ultra Bold

Comic SansOptima

Papyrus

FuturaBrushScript

Times New Roman

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Do not compress or extend type(YES, EVEN TO FIT STUFF ON THE SLIDE!)

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Use weight for emphasis rather than changing the typeface

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Don’t use more than three typeface changeson

one single SLIDE

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Be careful with justified type.

Especially when in a box

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Animations can be distracting(USE THEM SPARINGLY)

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Transition noises can be cheesy (THEY CHEAPEN THE TONE)

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Avoid clip art and cheap looking cartoons

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use high quality images

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Don’t distort images

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Size images so they can be aligned

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This is not ‘more interesting’ it’s just messy

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Avoid Visual Clichés

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SOURCE: NANCY DUARTE IN SLIDEOLOGY

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COLOR HAS CULTURAL AND PERSONAL MEANING

Red = Death? Life + Creativity? Happiness? Danger?

(BUT IT IS NOT THAT SIMPLE, CONTEXT IS IMPORTANT)

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THERE ARE ONLY 5 WAYS TO ORGANIZE INFORMATION

LATCH

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LOCATIONALPHABETICALT IMECATEGORYHIERARCHY

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Arrange data by the ‘story’ you want to tell:

Location / data flow about distance/geography

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Arrange data by the ‘story’ you want to tell:

Location / data flow about distance/geography

Alphabetical / good for non-linear/‘miscellaneous’ information

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Arrange data by the ‘story’ you want to tell:

Location / data flow about distance/geography

Alphabetical / good for non-linear/‘miscellaneous’ information

Time / sequence/change over time

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Arrange data by the ‘story’ you want to tell:

Location / data flow about distance/geography

Alphabetical / good for non-linear/‘miscellaneous’ information

Time / sequence/change over time

Category / arrange by similarity or relatedness

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Arrange data by the ‘story’ you want to tell:

Location / data flow about distance/geography

Alphabetical / good for non-linear/‘miscellaneous’ information

Time / sequence/change over time

Category / arrange by similarity or relatedness

Hierarchy / common measure (highest to lowest, best to worst)

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NANCY DUARTE’S RULES ABOUT SHOWING DATA

Tell the Truth

SOURCE: NANCY DUARTE IN SLIDEOLOGY

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NANCY DUARTE’S RULES ABOUT SHOWING DATA

Tell the TruthGet to the Point

SOURCE: NANCY DUARTE IN SLIDEOLOGY

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NANCY DUARTE’S RULES ABOUT SHOWING DATA

Tell the TruthGet to the Point

Pick the right tool for the job

SOURCE: NANCY DUARTE IN SLIDEOLOGY

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NANCY DUARTE’S RULES ABOUT SHOWING DATA

Tell the TruthGet to the Point

Pick the right tool for the jobHighlight what’s important

SOURCE: NANCY DUARTE IN SLIDEOLOGY

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NANCY DUARTE’S RULES ABOUT SHOWING DATA

Tell the TruthGet to the Point

Pick the right tool for the jobHighlight what’s important

Keep it simple

SOURCE: NANCY DUARTE IN SLIDEOLOGY

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Pick the Right Tool for the Job

Bar Charts / compare items

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Pick the Right Tool for the Job

Bar Charts / compare items

Line Graphs / show trends over time

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Pick the Right Tool for the Job

Bar Charts / compare items

Line Graphs / show trends over time

Pie Charts / emphasize proportions

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Pick the Right Tool for the Job

Bar Charts / compare items

Line Graphs / show trends over time

Pie Charts / emphasize proportions

Flowcharts / show process and connectedness

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Scale 2003 2004 2005 2006 2007 2008 2009

Skill Development 86% 77% 90% 96% 92% 89% 92%

Goals and Expectations 75% 80% 83% 88% 92% 87% 88%

Examination 74% 62% 72% 77% 79% 80% 78%

Supervision 64% 65% 70% 80% 74% 72% 75%

Infrastructure 52% 44% 60% 68% 67% 65% 74%

Intellectual Climate 45% 34% 49% 54% 56% 55% 59%

Overall Satisfaction 68% 69% 73% 87% 85% 78% 75%

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Highlight what’s important

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100

95

90

85

80

75

70

65

60

55

50

45

40

35

30

%

2003

2004

2005

2006

2007

2008

2009

SKILL DEVELOPMENT

GOALS AND EXPECTATIONS

EXAMINATION

SUPERVISIONINFRASTRUCTURE

INTELLECTUAL CLIMATE

OVERALL SATISFACTION

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Remember: Signal to Noise

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Nancy Duarte’s book: Slideologyslideology.com

Really Bad Powerpoint by Seth Godin: sethgodin.com/freeprize/reallybad-1.pdf

presentationzen.com

Typeface Research:opinionator.blogs.nytimes.com/

2012/08/08/hear-all-ye-people-hearken-o-earth/

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Any Questions?